Wednesday, July 15, 2009

How Blogs Affect Business

Blogs have now evolved into something more than simply just a person’s personal or individual’s space in the internet. It has also become a new place to market ideas, products, services as well as promote events, celebrities such as rock bands and celebrities and establishments such as spas, resorts and tourist attractions.

The word blog is a shortened version of the word “weblog”. Its exact history is still much debated about but it is believed to have been born in the 1990’s. It is widely accepted that a year after the launching of the Pyra Labs, now owned by Google, in August 1999, blogging has begun to gain massive popularity.

Successful businesses that were original analogue based such as printing presses took notice of this drastic change in the social climate and began migrating or adapting their services for the digital age together with the rise of blogging. Thus the pioneers of the online businesses and marketing emerged into the fold including UPrinting. This pioneering online printer has embraced the current blogging culture and has used blogs to market their services as well as reach out and connect to customers past, present and future.

Blogs are important in businesses because as mentioned earlier, they are a great way of connecting with people. Because of the reign of the digital age, people are now having a blast easily connecting to the Internet and subsequently connecting with friends, relatives and family. This has been the long-standing reason why there are many businesses that have adopted blogs in their corporate or business structure.

Aside from this, blogs also reach a larger range of audience compared to what television, newspapers and radio can reach. Because it links millions of people per second, the Internet connects people from all over the world in a flash. This gives new or stable businesses such as UPrinting the chance to reach a potentially new market and to go international.

A good review from a blog owned by a previous customer or client can help in boosting and promoting a particular brand or services name. It helps build trust and good faith in a brand. Inversely, a bad review or a bad statement can drastically affect consumer’s perception on a certain product or brand. Thus it is important for companies to make sure that they deliver the best service and utmost quality for their products.