Basics of Creating a Search Engine Friendly Website | SEO Traffic Spider

The concept of search engine optimization (SEO) has gained a lot of importance today due to the success and profitability it brings along with it. To become an SEO professional does not require you to master programming or have an indepth understanding of search engine algorithms. All it requires is an understanding of a few basic things to ensure you have a search engine friendly website.

You may also be having the best products and services to offer, best performance certifications, and an amazing team of professionals working for you and so on that add more value to your business; however, you need to understand few basics on making a great site that search engines can track easily.

Below are some fundamentals that will not only help you in creating the most search engine friendly website but also in keeping an easy track of it.

How Do Spiders Work?

One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. A search engine spider is designed in such a way that it reads any document from top left corner to the bottom right corner as humans do.

Placing Text Links

You can also use these bots to your benefit by allowing them to spider your site completely. You can place text links that direct to some of your main pages on the website at the bottom of your page so that spiders can easily crawl through your site. It is also recommended to have a text link that directs to your site map.

Site Title

The title of your site is very important as it not only serves as a reference for the Internet users who type in the keyword but also it is one of the first things that is viewed by the search engines. You must select the best keywords and place in your title and also make sure that these keywords are relevant to the content on your webpage.

Meta Tag Description

A meta tag description contains a brief description of the webpage content. It is usually placed after the Title tag and before the Keywords Meta tag. Search engines usually use this as a source of information to know the theme of the site and to aid them in listing and ranking the website. Your meta description may contain two to three sentences with the main keyword placed in the beginning of every sentence. This description appears fully or partially along with your reference link when users search.

Keyword Usage

Choosing the right keywords to optimize your site is very important. The content on your webpages should contain the keywords that you are optimizing so that the search engine can easily track your website when a user enters a search query containing your keyword. Using your keywords correctly can help identify your site related to that particular keyword from all other sites on the Internet.

Keyword Rich Content

This is a crucial part of the SEO process as it involves creating compelling text that would make readers remember by linking back to it. Your webpage content should be written in such a way that it contains targeted keywords with an ideal keyword density. The content you write must make sense and should be relevant to the person visiting the site. You should also avoid mixing too many themes on a single page. It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view.

Anchor Text

Anchor text is hyperlinked text that you can click on. This is used in the content as an internal link that directs visitors to different topics contained in different pages in the website. Keywords that are most relevant and that relate to the overall content of your site should be used in the anchor text as search engines use this to relate your webpage content to the user query.

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Black Hat SEO | SEO Traffic Spider

Black Hat SEO attempts to employ techniques that are not recommended as part of a good SEO design. This is because it focuses on improving page rankings using deceptive tactics which are disapproved by search engines. One basic truth that one needs to know about Black Hat SEO is that it may produce a high web page ranking, however, these results may only last temporarily since sites using such techniques will eventually be banned or penalized when they are discovered utilizing these tactics. This penalty on using Black Hat SEO techniques can either be in the form of reducing the website’s ranking or totally removing the site’s listing from the database through search engine algorithms or by manually reviewing the website.

There are several approaches that webmasters can adopt in Black Hat SEO. These can range from keyword stuffing, page stuffing, invisible text, farm links to many more similar techniques to deceive search engines and obtain maximum visibility and ranking. These methods do not adhere to search engine rules and regulations and create a poor user experience.

Some Common Black Hat SEO Techniques:
Keyword Stuffing - By keyword stuffing we mean distorting search engine results by overloading the web page content with long lists of keywords you wish to rank for. It involves repeated use of a word or phrase to improve a page’s relevancy.

Hidden Text – This involves inserting text that is mostly repetitive use of keywords usually placed at the bottom of the page. This hidden text is text colored to blend with the background of the page and is invisible to the user visiting the page. The concept behind this Black Hat SEO strategy is that the search engine spiders can detect the hidden text even if people cannot see it as these spiders read the page’s content through the HTML code. Few search engine spiders can make out and also disregard any text that is used to blend with the page’s background color.

Page Stuffing – This is another widely used technique to attract traffic from search engines. Here the variations of the web page that is replicated or slightly changed are submitted to the search engine. The possibility of all these variations resulting in top rankings on the search engine is high if the page does well for a particular word or phrase.

Cloaking – Page Cloaking means using one webpage for the search engine that crawls the site and then altering the webpage to show another page to users. This alteration of web pages is used as a practice to trick the search engines. This can deceive users about the content they will see when clicking on the search results.

Meta Tag Stuffing – Meta Tag Stuffing is another technique of adding keywords in a webpage without overloading the page with keywords. However, when using this tactic, high traffic keywords are placed in the page which is totally irrelevant to the web page content. This is done only to boost additional traffic to the site regardless of the fact that these keywords do not match the website content.

Link Farming – Link Farming involves exchanging shared links with other websites to enhance SEO. The main purpose behind this tactic is to increase the amount of websites that will link to your site. This is because search engines like Google rank websites based on the quality and quantity of other websites linking to your site. You can gain a top ranking in search engine results if more sites are linked to yours as this signifies that your site has high popularity among internet users. However, link farming is considered to be a spamming technique and can lead to your site getting banned.

Cheating the system through all these Black Hat SEO techniques temporarily boosts visitor traffic; however, since users usually don't like to be deceived, the profitability of these methods is questionable. People would not like to visit a site that does not offer what it claims to be. Besides, majority of the search engines also impose penalty on web sites employing Black Hat SEO tactics, which signifies that webmasters gain a short term victory and a long term failure.

Black Hat SEO may be quite tempting to use as it does produce the desired results, though temporarily. But its really not worth the risk for the spamming techniques it uses and can potentially lead to your site getting banned. Therefore, it is advisable to use efficient and ethical search engine optimization White Hat SEO to get a higher ranking for your site.

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