Monday, August 3, 2009

Tips To Own an Influential Business Blog

A blog is nothing more than a personal diary if nobody reads it, comments on it or makes use of the provided content in it. Especially, in case of a business blog which is written with the purpose of diverting huge traffic to the website. So, in this article, we are going to talk about 7 most important factors that you need to follow to build and increase the readership of your weblog. Of course, it commences with clear explanation of your blog’s concept, idea and purpose, and from there, the part of promotion and attracting hordes of traffic becomes important for the continuous success of your blog.
• Relevant and Quality Content: We all know that in the world of Internet, content is king. Everyone talks about providing quality content but unfortunately, a very few have the vision to actually analyze the relevancy of providing good informative and influential content. The quality of any blog’s content is depends largely on the understanding of your niche and target audience. A productive business blog can be with a distinct audience in mind since it lets you produce unique content catering to your specific audience’s issues, requirements, or wishes and ensures return visits. In addition, focus on staying true and genuine to your audience and stick to your tone, style and topic.
• Regular blogging: If you are aiming for return visits, ensure to be smart to deliver fresh content regularly. Always remember that a successful blogging demands good commitment of your time and efforts. Especially in your initial days, when you begin to pull your section of readers, be keen to blog every day and this way your readers will get accustomed to blog. Also, on every time adding a new topic, ensure to set up your blog to ‘ping’ blog tracking sites such as This will send notification to everyone about your new post.
• Blogosphere Participation is inevitable: This is all about sharing and gaining. All you have to do is post comments on other people’s business blog that share the same audience and subject. Moreover, while posting a comment on other’s blog, also paste your blog URL and your email address.
• Include keywords in your post: Try to include the most sought after keywords in your titles, links and blog posts so that your blog becomes search engine friendly, ensuring extra traffic. Even with the hot links of your posts, use the relevant keywords such as ‘new marketing techniques’. And lastly, for major resource like Technorati, add rel=”tag” in your linking code for indexing.
• Blog directory submission: Extremely important! Along with all search engines, ensure to submit your business blogs to popular blog directories such as blogwise, blogcatalog, or bloghub since these online directories are hunted by many. You may also try sticking to few free or inexpensive traffic exchange sites like blogexplosion or blogclicker. Such sites let you earn guaranteed visitors through the “surf member sites” function.


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