Wednesday, August 19, 2009

Blogging Business Techniques

Blogging is easy. It is something that a lot of people are now starting to enjoy doing. But do you know that you can actually profit from it also? The blogging business is popular these days because it allows bloggers to earn by doing something that they like.

You too can earn from it. Here are several ways how.

1. Direct monetization. This means that you earn directly from your blog.

• Opening your blog for advertisements. There are two ways to do this. One is to look for advertisers yourself and the other is by connecting to advertising networks. The former is good if you want to be selective of the kind of ads that will be posted on your site. It is also good if you want to have all the money for yourself since there will be no middlemen who will be taking a big share of the advertising fee. The latter however is okay if you still do not know a lot of advertisers since these networks will be the one to look for them for you.

• Using your blog to sell your own product. This is actually just having your own blog as an advertisement for your product.

• Promoting other people's product in your blog. You can connect with other companies and write reviews for their products. You can also just mention their products in your blog and then link them to their sites.

2. Indirect monetization. This means that you earn because of your blog. When you write good blogs and people read them, you slowly build a good reputation for yourself. As your reputation improves, you will be perceived as an authority or an expert in the specific field that you write about. Then you start earning through the following.

• Writing for others. There are people who maintains blogs or websites who employ others to write for them. If you have a good image, you may be the one whom they will commission.

• Speaking in forums and conferences. When they regard you as an expert in a particular field, you may be invited to become a resource person for their seminars.

This blogging business thing may look easy but you actually have to exert a lot of effort to become successful in it. A lot of it depends on the image and reputation you will be able to build. Therefore you should take every means possible to build it and maintain it at the same time.