The Art of Search Engine Optimization

Search Engine Optimization (SEO) is something you would wish to know now that we are in the New Media culture. Search engine optimization is about getting more targeted traffic to your website by optimizing the technology behind different search engines that use some of the best algorithms to gauge the relevance of a site to what an internet user is trying to find out.

Though search engine optimization can be considered a hobby to those who are interested about it, it can produce far more greater results when taken as a profession that will have you thinking of more ways to attract a searcher’s attention to make your client’s websites rank the highest in any search engine.

Search Engine Optimization

Search engine optimization produces either an organic result or an inorganic one. The former makes use of natural optimization of on-page and off-page for better rankings. Whereas, the latter is about specializing keywords to get high ranking in the search engine result pages (SERP).

There is an ongoing vehement debate until now between marketers about the effectiveness of these two techniques. Though Organic search engine optimization posits a long term impact and is suited to all kinds of businesses, the result is not immediate and may prove to be time consuming. Inorganic search engine optimization, on the other hand, is not free because it involves paying each visitor to your site for the immediacy of results. Inorganic search engine optimization has a short term impact and is not affordable and not advisable for all kinds of businesses.

Based on the advantages and disadvantages presented, it is better if you opt for the one that yields a long term impact rather than opting for the other that is immediate but has a short term impact. Remember, your website has to survive the struggle of online marketing, it is wise to invest time in harnessing the true power of search engines, instead of going with paid listings and Pay Per Click which are costly routes to take.

Search Engine Ranking

If, however, you think you want the more direct and immediate approach then it is advisable to focus your paid search efforts on long tail keywords which have relevance on your site. Using keywords that are a bit long eliminates competition and will help you obtain a high position of a paid listing at a much lower cost per click. This is the ideal strategy if you want to start testing your conversion ratio; and upon establishing a good conversion rate, go after competitive and higher cost search terms to further your boost in ranking.

The best way to carry out an effective pay per click campaign is to study terms and phrases that reveal less targeted keywords relevant to your site. Optimize these keywords to minimize competition and further advance your search engine ranking. Taking for granted or not doing any research at all regarding the best keywords for your site will cost you more leading to frustration in your marketing campaign.

Search Engine Rankings

Remember that the pieces of information you acquire from paid search marketing can help you in your search engine optimization efforts. Utilize your conversion rates in finding the keywords or terms you need so you can elevate your organic search engine rankings.

Truth be told, both methods have its own strengths to maximize your boost in ranking. Instead of using just one method, take advantage of the benefits and strengths of both organic and inorganic search engine optimization methods. Putting both strategies together will bring you success because of the increase in brand awareness your site will get, through maximum exposure and visibility.