SEO Strategies for Extra Flow of Visitors to Your Website

Website owners hire webmasters for effective SEO strategies for luring in the visitors to their sites. SEO techniques have to be practiced on regular basis for surviving the online competition to grab the top ranking in search engine results. It can be achieved by use of selective and relevant keywords/phrases.

Main aim of applying search engine optimization is list your site in top search engines like Bing, Yahoo, Google and MSN. Thus when users enter your keywords in the search engine box, your website is shown at top.

Here you can easily conclude that content is king, site that has content which is unique and informative gives required rise to the success to your business. For the search to be effective choose keywords that are in relevance to the website, as it makes the search relevant and search engine can come up with better results.

Another topic of consideration is to select the right keywords for right practice of SEO. You can find many keyword tools for its perfect research and selection like Google Adwords keyword tool, Keyword suggestion tool of wordtracker, etc. Depending upon the different web pages, select different keywords and optimize them for better output. Also choose keywords that are less competitive, as such keywords/phrases stand better chances of getting higher ranking in search results.

Keywords apart from primary site content need to be placed in title tag, description and meta tag of your website. Each web page need different set of chosen keywords. Make it sure that the target keywords appear in the headline H1 tag of the web page, such tags are always preferred by the search engines.

Keep the site navigation feature intact and the web pages has to be linked to each other in proper format. This is the most common expectation from a website by the visitors and the search engines. If you follow these SEO strategies, it would surely yield desired output.

All the images in your website should have 'Alt' attributes which is often overlooked by site owners. The reason is search engines are unable to read the images, therefore alt text has to be used in each image posted on your website with keyword in the text.

Read More

Power Of SEO Software

If you own a website, then you already know the importance of ranking on the web. One of the most important things is to get traffic. In order to get traffic, you have to rank within the search engines and how do you do that? Well, some have discovered the power behind some SEO Software.

As many already know, search engine optimization is key when it comes to making your website rank as one of the top search results. Of course, in order to rank you have to under the concept behind SEO. When you discover the science behind it then you are sure to make number one rankings in some of the top search engines. In order to master SEO, usually you will have to devote hours a day to the process on top of whatever else you want to do.

This is the time that people unfortunately do not have. So, this is the reason why SEO Software was made, so that it could help those that did not have the time that was needed to invest in things such as keyword analysis, along with other features as keyword suggestions. This kind of software helps businesses to promote their businesses, in a variety of different languages, while providing them features such as editing tools that allow them to create target keyword lists.

All of this is done without the use of any unethical practices, which can actually hurt a business more than help them in the end. In the end it provides a win-win situation for businesses, since it cuts the amount of time and money that is invested into SEO by the utilization of one SEO Software package that allows them higher rankings on places such as google.

Google is one of the highest priorities when people want to get ranked on search engines. They are one of the highest used, therefore most sought after for rankings. This allows the business for more exposure within the virtual world than if they were to continue regular advertising practices.

Many SEO Software additionally offers features such as research and analysis of keywords, while optimizing the web page. In addition, there is the ability with most to link build, while checking on the search engine positioning and submitting to search engines as well. A variety of other tools are offered as well according to the software that is used.

A lot of the software that is offered, may go according to the users ability. This means when a person is not technically inclined, they are sure to find a SEO Software that will cater to their level.

Read More

Blogging Business Techniques

Blogging is easy. It is something that a lot of people are now starting to enjoy doing. But do you know that you can actually profit from it also? The blogging business is popular these days because it allows bloggers to earn by doing something that they like.

You too can earn from it. Here are several ways how.

1. Direct monetization. This means that you earn directly from your blog.

• Opening your blog for advertisements. There are two ways to do this. One is to look for advertisers yourself and the other is by connecting to advertising networks. The former is good if you want to be selective of the kind of ads that will be posted on your site. It is also good if you want to have all the money for yourself since there will be no middlemen who will be taking a big share of the advertising fee. The latter however is okay if you still do not know a lot of advertisers since these networks will be the one to look for them for you.

• Using your blog to sell your own product. This is actually just having your own blog as an advertisement for your product.

• Promoting other people's product in your blog. You can connect with other companies and write reviews for their products. You can also just mention their products in your blog and then link them to their sites.

2. Indirect monetization. This means that you earn because of your blog. When you write good blogs and people read them, you slowly build a good reputation for yourself. As your reputation improves, you will be perceived as an authority or an expert in the specific field that you write about. Then you start earning through the following.

• Writing for others. There are people who maintains blogs or websites who employ others to write for them. If you have a good image, you may be the one whom they will commission.

• Speaking in forums and conferences. When they regard you as an expert in a particular field, you may be invited to become a resource person for their seminars.

This blogging business thing may look easy but you actually have to exert a lot of effort to become successful in it. A lot of it depends on the image and reputation you will be able to build. Therefore you should take every means possible to build it and maintain it at the same time.

Read More

2 Simple Steps on How to Make Money Blogging

People often think how it is possible to make money blogging. They know that there is a big potential of earning money through maintaining blog sites but they just do not know how the system works. Below are some ways you can earn through blogging.

Affiliate Marketing

The first way to make money blogging is through affiliate marketing. What happens here is that you simply post a company's link in your blog site. Everytime a customer clicks on the link from your web page and makes a purchase, you get paid. This is some sort of advertising but the advertising will only be paid if it yielded results. The amount you will be paid may be in flat amount or in percentages. Most companies offer a certain percentage based on the net or gross amount of the product or service purchased.

Pay Per Click Program

The next way to make money blogging is through the very popular pay per click programs or advertising schemes. All that one needs to do is to also place a company's link on the site and then he will get paid every time the advertisement is clicked. Keep in mind that the clicks that will get paid are only from unique users. This means that if one IP address was traced as to have clicked the link, you will not be paid again even if the person clicks on the link a hundred times. This is to ensure that there is integrity in the payment and the business.

Read More

The growth of Internet marketing and the need of Search Engine Optimization

With the growth of latest technologies and Internet the scope of knowledge sharing and information exchange has increased to a great extent. Now these days if you want to gather some knowledge on any topic or search for any information, all you need to do is to go to the internet and type your keywords on any search engine and you will get a list of websites containing the information and some related information that you are looking for. And in this way the number of Internet users has also grown to a great extent. Thus keeping this thing in mind there started a large amount of business over the Internet. This is because of the fact that the Internet is the best way to communicate with people all over the world. And with the growth of the number of websites doing business over the Internet gradually the competition between these sites also increased a lot. Each and every website wants to get to the top most position on the search engine result pages so that they can get the maximum number of visitors to their site. Directing the maximum number of web traffic towards there site is the prime objective of all the websites.

There is a very important factor about this matter. Most of the Internet users have the tendency of viewing those pages that comes first or on the top ten ranking of the search engine result pages. Therefore it becomes very much essential for the webmasters to try their level best so that they can get their website to be on the top ten ranking on the search engine result pages. And only by doing this there is the chance that they can get the maximum number of visitors to their site. Thus here comes the need of Search Engine Optimization. Now the question what is Search Engine Optimization and what is the utility of it. To answer this it can be said that Search Engine Optimization is a process of studying the working procedure of the search engines and optimize a website in that respect so that it can get better ranking.

The concept of Search Engine Optimization perhaps started around the mid 1990s. Now there are various methods that are followed in the process of Search Engine Optimization. On of the most important method of Search Engine Optimization is the link building. The term ‘link building’ is in itself a quite broader concept. It includes several processes and methods applicable for ideal and fruitful link building. Other than that other important things relating to Search Engine Optimization are content writing, article submission, directory submission, keyword research, blog posting and others.

There are basically two categories of optimizing a website for search engines. And these are the White Hat and the Black Hat SEO. White Hat SEO as the name suggests is the technique which follows all the guidelines provided by the search engines and involves no deception. However, in this respect it must be mentioned that these guidelines of the search engines are not at all a kind of written documents as a series of commandments. Rather they are the honest methods of getting a website rise in its page ranking. While Black Hat SEO is considered to be those techniques which attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. Therefore it is important that to rise in page ranking the webmasters should always practice White Hat SEO as using unfair means would ultimately lead a website to its doom sooner or later.

Read More

Why WordPress is an SEO Friendly Blog Site

WordPress is arguably the most SEO friendly blog site on the net. The features that it comes with make it easy for search engines to navigate through the various pages, posts, categories, tags, links and other content in your blog. The easier it is for a search engine to do this, the easier it will be for potential readers find your blog.

WordPress Tools

Right from the get-go, the basic WordPress blog comes pre-equipped with a variety of handy SEO tools. These include use of .htaccess so that you can create permalinks and customize your website themes among other things. The blogrolling, pinging and third-party plug-ins are also easy to use and allow you to optimize every aspect of your blog for SEO purposes.

How SEO works

The success of any website, commercial or not, is to have a steady stream of organic traffic. In the context of blogs, SEO is about making your blog site visible and accessible to search engines, and thus to internet users so that you can generate this steady stream of organic traffic.

If a search engine has a hard time navigating your site, it will not rank it very high on the search engine results page, and thus, your potential readers won’t be able to find you. Good SEO makes it easy for search engines to find and navigate through your site, allowing search engine spiders to move easily from page to page, gathering relevant information for searches.

The navigational structure of WordPress blogs is perfectly suited for search engines. The navigational links connect categories, archives and other pages on your site together, making it easy for search engines to move from one page to another while gathering data.

A search engine gathers data from your site by reading through the text content of a page. But it doesn’t just read the main body of content. It also reads navigational links, link tags, video and image tags, and any other kind of text. WordPress lets you easily write and optimize these, so that even if a page on your blog contains only pictures or video, it can still be “read” and used by search engines.

Search engines also rank your site in search results according to how many other sites link to it. Having popular sites and blogs linked to your blog increases your rankings. WordPress features like the blogroll, pingbacks and trackbacks enable you to easily link to other people.

Read More

The Art of Search Engine Optimization

Search Engine Optimization (SEO) is something you would wish to know now that we are in the New Media culture. Search engine optimization is about getting more targeted traffic to your website by optimizing the technology behind different search engines that use some of the best algorithms to gauge the relevance of a site to what an internet user is trying to find out.

Though search engine optimization can be considered a hobby to those who are interested about it, it can produce far more greater results when taken as a profession that will have you thinking of more ways to attract a searcher’s attention to make your client’s websites rank the highest in any search engine.

Search Engine Optimization

Search engine optimization produces either an organic result or an inorganic one. The former makes use of natural optimization of on-page and off-page for better rankings. Whereas, the latter is about specializing keywords to get high ranking in the search engine result pages (SERP).

There is an ongoing vehement debate until now between marketers about the effectiveness of these two techniques. Though Organic search engine optimization posits a long term impact and is suited to all kinds of businesses, the result is not immediate and may prove to be time consuming. Inorganic search engine optimization, on the other hand, is not free because it involves paying each visitor to your site for the immediacy of results. Inorganic search engine optimization has a short term impact and is not affordable and not advisable for all kinds of businesses.

Based on the advantages and disadvantages presented, it is better if you opt for the one that yields a long term impact rather than opting for the other that is immediate but has a short term impact. Remember, your website has to survive the struggle of online marketing, it is wise to invest time in harnessing the true power of search engines, instead of going with paid listings and Pay Per Click which are costly routes to take.

Search Engine Ranking

If, however, you think you want the more direct and immediate approach then it is advisable to focus your paid search efforts on long tail keywords which have relevance on your site. Using keywords that are a bit long eliminates competition and will help you obtain a high position of a paid listing at a much lower cost per click. This is the ideal strategy if you want to start testing your conversion ratio; and upon establishing a good conversion rate, go after competitive and higher cost search terms to further your boost in ranking.

The best way to carry out an effective pay per click campaign is to study terms and phrases that reveal less targeted keywords relevant to your site. Optimize these keywords to minimize competition and further advance your search engine ranking. Taking for granted or not doing any research at all regarding the best keywords for your site will cost you more leading to frustration in your marketing campaign.

Search Engine Rankings

Remember that the pieces of information you acquire from paid search marketing can help you in your search engine optimization efforts. Utilize your conversion rates in finding the keywords or terms you need so you can elevate your organic search engine rankings.

Truth be told, both methods have its own strengths to maximize your boost in ranking. Instead of using just one method, take advantage of the benefits and strengths of both organic and inorganic search engine optimization methods. Putting both strategies together will bring you success because of the increase in brand awareness your site will get, through maximum exposure and visibility.

Read More

Building Links - A Linkvana Review

SEO is hard to master and many Internet marketers have even found themselves baffled at strict guidelines from search engines on how it is to be done. With some of these teams resorting to companies that could damage and penalise the credibility of these websites carefully, a lot of businesses have been choosing the services that they use a lot more carefully.

The service Linkvana has helped some small and large businesses to boost their online profile safely by ensuring that their content appears higher in page rank results in a host of search engines. Linkvana is the official webpage of the website which enables users to build more credibility with search engines by building links onto a variety of prestigious blogs that have content related to that of an individual business'. From there, traffic can increase.

At a very precise $197 every 30 days, it can seem a tall order for businesses to justify these fees. But with the monthly fee comes the reassurance that no contracts or obligations are attached to membership and that the costs of using Linkvana can save both time and funds over the long-term if link building is used in a business model as a consistent SEO technique.

It is important for websites to obtain as much credibility as possible from algorithms of search engines without getting sanctioned for it. Hence, Linkvana's comprehensive array of blogs updates frequently on a cycle to make sure that the activity that surrounds your website being marketed does not arouse suspicion. The blogs that snippits of your content will find themselves on are all also believed to have very high search engine rankings .

The GUI of Linkvana has been said to have been ideal for those who are time and experience short. With a fleet of helpful staff available for support if there are issues with the service, it could be said that the users who are currently using the marketing tool are getting their money's worth.

With some link building involving constant maintenance as some built links gradually fade to an offline status, the guarantee from the Linkvana service that all website links are permanent regardless of whether the business is still a member of the website or not could save both time and funds again as the cost of maintaining this is not additional to the monthly fee charged for being a member.

Linkvana and the SEO techniques it performs have been scoring very highly with businesses who are looking for a time capable way to streamline the costs of Internet marketing as profit margins dwindle in the tough economic climate. With few valid rivals that can offer the same reassurance, it seems that Linkvana has obtained leverage over other companies by having aged domains and an air of expertise despite the company being relatively new.

Should you decide to keep a close eye on the expenditure of marketing for your business and see that the total costs are more than $200, reviewing the Linkvana service can see that you could be provided with everything you need to obtain traffic for a lot less.

Read More

Make money online with Google Adsense Publisher program

Google Adsense is the most popular advertising website on internet where you will get lots of advertisers for your website. Google uses their advanced techniques to actually crawl and scan your website content and display ads according to the kind of content you are serving on your website pages which ultimately helps in generating more clicks on your ads and thus more money for you through this program for publishers.

Here are some steps one should follow to start making money online with Adsense:

1. You will need an account on Google Adsense in order to start making money with them. So go to Google Adsense website and create a publisher account with the most active website or blog that you have. Once Google approves your Adsense account, you can instantly start earning profit with them for every click made by your website users on Google Adsense Ads. We are actually able to make some good amount of money with this program if we have content based website or blog.
2. You can place textual as well as graphical banners on your website. The text based ads do better compared to image ads on content based websites. And image ads do well if you have some images on your page. I would suggest you to test all kind of ads provided by this program and make decisions according to the kind of revenue you generate from all kind of ad formats from them.
3. You will need to add Adsense code in your website template in order to show them on your website. Ads provided by this advertising network from Google are highly customizable and are available in many formats. Some of popular Google Adsense formats you can try on your website are: 728 x 90, 468 x 60, 336 x 280, 300 x 250, 250 x 250, 200 x 200, 160×600, 120×600, 125×125 etc.

Read More

How to get your website to the top of msn or yahoo

Everyone wants to have their site rank well in Google.

And why not? Not only can Google send you a boatload of free traffic - it's also highly targeted, and it's one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you'll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one "algorithm update" away from vanishing.

And that's if you can even get ranked for any decent keyword, to begin with...

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly - several times a day, in some cases.

The fact is - it's getting harder and harder for the "little guy" to get any kind of meaningful web presence on the web these days.

Getting ranked in Google is almost impossible unless you've got a major promotional budget and some time on your hands to "wait" for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn't affordable like it once was.

Search marketing has finally become what everyone feared it would - a game reserved for big business.

But what if there was still a way to legtiimately rank for keywords with tons of traffic?

And what if you could do this without having to spend months and even years building up an authority site to do so?

In fact - what if you could systematically create one-page minisites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?

Is this for real?

YES.

But not with Google.

It's happening right now, as we speak, on MSN.com

Now - before you think it - yes, I know, MSN doesn't have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all - MSN is the default home-page for anyone who first uses Internet Explorer.

And, to put it in perspective, which would drive more traffic?

Occupying the #1 ranking for your most desirable keyword target on MSN?

Or occupying the #47 spot on page 5 of Google's results?

Sadly, it's actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.

Read More

What Are the Top Linking Strategies that Help Your Business Grow?

What Are Linking Strategies?
Linking strategies are the part of website promotion on internet by distributing your website links at different places. In other words, these are the link popularity building strategies help a website to obtain back links, so that the search engines as well as the targeted audience can find a way to reach it. It is important to carefully utilize these strategies else they can lead to link spamming and penalty for your website.

Consider the Source of Links
First and foremost, it is important to obtain the backlinks to your website from some authenticated and favorable sources. Here are few suggestions:

* Make sure that the back links are not obtained from websites distributing pornography, illegitimate software and malware items.
* It is a good idea to obtain back links from websites that belong to your own niche, but are not in direct competition with your business.
* Similarly, obtain back links from websites, who are not pointing to your competitors' websites.
* The websites with extensions like ‘edu' and ‘gov' are the most appropriate sources to obtain back links.

Buy the Links
If you find a website having top rank with popular search engines and one experiencing heavy traffic, it is good to buy back links from it. Not only the search engines, but also the visitors to that website will have high probability of clicking the link to your website. It is one of the best link popularity strategies.

Keyword Link Building
Keywords are the most important entities that help the search engine and internet users to reach your website. With the help of keyword based link popularity building, you can actually achieve great results in desired amount of time. One good idea is to write articles, where you can use and hyperlink the keywords to your website, and submit them to popular online article directories.

Some Other Good Suggestions

* Forum link building is another good strategy. You can participate in forum discussions and leave your website link in your signature.
* Write comments on others blogs and leave your website link in one or the other way. You can also publish your own blog and distribute its link, along with the link of your actual business website.
* You can hire an expert company offering link popularity building in Pakistan at reasonable rates.

Read More

SEO the latest boom

Search engine optimization is a subject, which is not entirely scientific it is equally based on your personal thoughts and observation. There is much room for thought, discussion, observation, anecdotal evidence and opinion in this field. To define seo, answers.com says, "Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page. But with this there are lots of things, which also determine your sites ranking. In Google, for instance, inbound links are king, so simply optimizing what is on your webpage will not go far in Google. The good news, however, is that Yahoo and MSN do pay more attention to what is on the page and rank WebPages more on the merits of on-page optimization that upon inbound links.

Search engine optimization has become the latest boom in the Internet marketing. It is now a happening industry. Internet marketing professionals and heads in their articles write about the possible methods and ways of better seo and that is why you must read these articles and acquire knowledge on this subject.

Now the question is what is Search Engine Optimization? And how does it work? The basic thing is that the SEO companies takes on the job and helps your site to be on the first rank of the search engine search results. But along with that on SEO Company can guarantee the first rank as at the same time other SEO companies are also after the same target. Therefore there is a tough competition all the time. But along with that there is also the hope that hiring a SEO company is going to give you better results and more viewers and more profit to your business. The thing that the SEO companies do is to keep an eye on the working procedure of the search engines. And after doing that they work for the specific details that can help in making your web page more acceptable for the search engines. And after doing that if it gets the consent of the search engines the web page is published on the top of the search engine results.

There are a lot of procedures of doing these things. Here follows some of the things that are done by the companies for better search engine optimization. Content is very essential for search engine optimization. This is a very important process for making the webpage visible to the Internet users. Mostly they are well published articles on varied topics which contain key words or key phrases that helps in directing the users to your page. Therefore the better the content is, the more is the chance of gaining better rank. Meta tags, key words, description and titles also have a quite important role to play. They are important part of the overall success.

Read More

The importance of blog commenting, For A Newbie

As part of “Marketing With You” course run by Alex Jeffery’s all the students myself included have been encouraged to start a blog. Having got the blog up and running we are now finding different ways of attracting traffic to that blog because obviously without traffic then nobody will read the blog.

The importance of blog commenting, For A Newbie is part of this exercise to drive traffic to our blogs. We have been encouraged to read and leave comments on other people's blogs, to start with the people who are students also of Alex's Internet marketing course.

The other afternoon while I was going through the list of students blogs and reading some of them I got to thinking, I wondered if there was a piece of software out there that would enable people to keep up with comments or posts written on different blogs without actually logging onto each blog in turn. I reasoned that if we could do this then it would save us an awful lot of time, I'm sure the other people on this course would agree with me it takes an awful long time to get to everybody's blog and read the comments.

So in answer to this question I started to have a look over the Internet and see if I could find something that would help, I came across a piece of software that is called ' Tristana reader '. This is a piece of software that you can download for free off the Internet. It opens in a window with a column down the left-hand side in which you can add different folders, in each of these folders you can insert the name and URL of each blog you want to search. The program is linked to the RSS feed of each blog and hence every time the person puts a post on the blog it updates. Thus all we have to do to read different posts on different blogs is to click on each name or address in the left-hand column and in a window on the right hand side that blog appears so you scroll down to the newest post and away you go.

This RSS reader below will obviously only work with blogs that have RSS feeds to them but I think you'll find that the majority of blogs do have this feature. I have found this software a great help in reducing time spent logging on and off different peoples blogs, okay it won't read and write the comment you wish to put but it does save quite a lot of time all the same. (Little Joke There – Sorry) :-)

Besides the RSS reader I've mentioned above, there is another one that sits on Web browser and you can set this up quite easily it's also a free download from the Internet. I think it's personal choice which of these two you use. The main difference that I could see when looking at these two pieces of software was the fact that the one that sits on the web browser you can actually put little flag that tells you whether the comment on the post has been read so you can tell at a glance whether it's a new post or whether it's an old one. If you put either of these two names in Google it will come up with the name of the software and the you site you are looking for, to get the free download.

The names of the programmes are “Wizz Rss and Tristana Reader” So if you choose to use either of these two pieces of software I hope you find it as useful as I have.

Read More

Blog Make Money Online Programs - How Does One Start?

Before even counting the chicks before they are hatched, one should know what is needed to be successful in the world of blogging business. There are several blog make money online schemes all over the Internet but one should first understand what blog is and what it is for. Essentially, blogging is a term used as a concatenation of the words web logging. In general, a blogger is a person who maintains a blog site in which he publishes his articles on just about anything under the sun. Blog sites are used to day to maintain social networking activities and are also being used for business as well

Since the Internet is an international highway, there is practically no limit as to how many people you can reach and how many people can read your articles. The key to blogging is that you maintain a site that is focused on a particular niche or specialty such as pets, dentistry, just practically any kind of profession or interest. If you do this, businesses that offer blog make money online programs will love you. This is because they can give you their companies' links if what they sell or offer happens to match what you log site specializes in.

All you need is a website provider. If you know how to create your own website, then you just need to buy a domain name. if you do not have funds, just log-in to a comapny that offers free website domains.

Read More

SEO services

Spell there are hundreds or maybe thousands of companies that are offering the SEO services for the cyberspace marketing facet on the net, there are only few that booth out of the foregather and ply you with the uncomparable Examine Engine Improvement services that serves your sector to the peak.

It is not all active adding many keywords to the environment of your web pages or articles. It is all nearly implementing the rightmost keywords that instrument get you the amount of traffic that you require to your website.

Whatsoever SEO companies hunt finished the internet and get the keywords that someone the maximal look rates and put them in the environment but this is of no benefit to you or your commerce because they are throwing you in an ocean of contention against thousands of websites using the assonant key language. The actual experience of our society in SEO services reveals in the choosing of keywords that acquire high activity rates but not very altitudinous to approach a lot of competition.

Our easily skilled unit knows all the tips and tricks necessary to talk your web site to the front pages of hunting engine result pages. It is a affair of change and when it comes to this stage then can depend on us. You can achieve the best industrialist of SERP easily finished stipendiary advertisement but all the researches stated that the imperfect results that seem in the early pages invite author clicks.

Read More

Better promotion means better placement and SEO

It is known to you that if you want a good business then you have to promote your business and that is why you are spending a lot of money for the promotion activity. But you have to consider another thing and that is your strategy for the promotion. Less effort but huge response should be the agenda. Now think about the various ways of promotion. Internet promotion is the best way to promote your product. And if you have a business over the internet it will be always internet promotion. In the present scenario having business over the Internet is the target of all the leading concerns.

And also that there are a lot of upcoming business firms that are seeking business over the Internet. The most obvious reason is that this is the best way to reach to the maximum number customers in a very small time throughout the world. As for example how many people surf the Internet each day? You may not know the exact answer but one can easily guess the number of Internet users each day. It’s simply huge. And if a business concern gets just 5-10% of that number as their customer, then it’s not that hard to calculate the profit amount. Now what is known to all that if we need to search for anything or any information we need to visit the search engines and type our search criteria and they will return us the results in the form of a long list of links of the web pages in which required information can be found. Now the pages on the very first pages and the top of the search engine result receive the maximum amount of the Internet traffic. And this is what the most of the business concerns wants to achieve.

All the websites always want to have a good and better placement in the search engines. It will help in their business as the above position will be targeted often. Top rank is always the main concern of the websites. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

Your search engine optimization should be appropriate and relevant and trustworthy. It is very easy to apply some short cut methods but ultimately these methods can be harmful for your website as the different search engines like Google, MSN, and Yahoo! Set various parameters to determine the accuracy of your website. So do not neglect this thing in the tough competition of top ranking of search engine result.

Read More

Cashing in on Your Blogs

Blogs are also commonly referred to as online diaries and is derived from the words web logs. It is a space where users can post their personal thoughts, opinions and comments on any particular subject and niche. Along with doing that, blogs have been used as a form of marketing tool. You too can use blog marketing to generate cash with the following tips.

Basically, blogs are created with the intention to create web presence and increased visibility. It is no secret that with increased web presence and visibility, you will be getting more traffic. With increased traffic, you can easily convert them into potential customers by offering products and services to a group of individuals or simply known as niche.

Having mentioned that, to be able to generate cash for your blogs, you will need to create a niche. The first step would be to identify a niche which is not over populated by competitors. After identifying the niche, you will need to develop a list of keywords related to your market. Upon the successful completion of your keyword campaign, you will have to start writing articles targeting the keywords. Ensure that you are well-versed with issues such as keyword density and such to produce highly-optimized articles.

Once you have published the keyword-optimized articles on your blog, you will need to start monetizing it with Google AdSense and affiliate links. Doing so will enable you to further capitalize on the traffic you receive to your blog to generate cash from either of the two methods mentioned.

For those of you who are unaware, blogs are effective tools for you to publish your own content in the attempt to drive traffic to your main website. The reason is simply because it produces faster results compared to a website that is statically-built. Not only that, blogs, especially those that are search-engine friendly such as WordPress and Blogger, stand the chance to be picked up and indexed much quicker compared to websites.

Read More

The Advantages and Disadvantages of SEO Training

SEO or Search Engine Optimization is a method that engages in manipulating a certain website by using several approaches to make the site search engine friendly and attain a high page ranking in search engines such as Google or Yahoo. A handful of the website owners utilize their own optimization strategies while others engage professionals who specialize in providing SEO services. SEO is also often regarded as a form of art and skill whereby one will have to be skillful to not only attain the page ranking but also to continuously monitor it to maintain the said ranking.

For this very reason, search engine optimization is not an ability or talent that comes naturally. It is in fact a skill which has to be obtained through a lot of research and trial-and-error. It will require one to employ many different techniques to optimize the website. Having mentioned that, there are both advantages and disadvantages when it comes to availing training for Search Engine Optimization methods. Let's have a look.

Among the most common advantage of Search Engine Optimization training is that you will be knowledgeable on the most effective and updated methods to optimize your website pages. Search Engines such as Google are constantly changing their algorithm in ranking website pages and training will enable you to keep track of these changes. Google and other search engines often employ strict regulations to rank websites and to successfully obtain a high ranking, you will need to undergo periodic SEO training. It will also provide you with step-by-step guides to all "white hat" or approved/legitimate techniques in the fastest possible amount of time.

As for the disadvantages of search engine optimization training, it often requires not only a lot of time and effort but also money especially if the training comes from experts in the field. Successful Internet marketers often provide online training from time to time and require a fee for their services. The majority of Internet marketers who are barely starting out in the field often do not possess enough money to be able to undergo these forms of training and as such, will have to depend on their own research, efforts and through trial and error.

Based on the above, you as a home-based business website owner should weight the advantages and disadvantages of SEO training and decide if it is worthwhile and feasible for you and your business. It can be the key difference to the success and failure of your Internet marketing campaigns.

Read More

Search Engine Optimization - Getting Acquainted With SEO Terms (Part II)

This is a 2-part series in relation to the terms used in Search Engine Optimization (SEO). If you missed the first part, do read up on it as it is the ideal place for you to start off with. Without further ado, I will continue with the terms.

Free Reprint Articles

These are articles written by you and published on article submission directories for free which can also be used by other webmasters for free. However, the reprint of your articles are made with the condition that they will have to maintain all anchor texts including the links to your website; hence driving even more "organic" traffic to your site.

Google Page Ranking (PR)

This literally means the importance and relevance of a website in Google's view. Generally, the ranks will be from 1-10 with 1 the highest and 10 the lowest. You can view the PR of any site by downloading Google's toolbar.

Keyword and Keyword Phrases

A word or phrase which Internet users use to search for related information. For instance, when a user types "Search engine Optimization Services", the whole term would combine to be labeled as "keyword phrases". It is also the term which you will use on your site to match these users' searches in order to bring them over to your site. On the contrary, a keyword refers to just a single word; for instance "locksmith". Having mentioned that, keywords are more difficult to rank compared to keyword phrases since the former is considered as more generic.

Links

Links can either come in the form of texts or visuals and will bring visitors from one page to another by clicking on it. Most often, these text links are highlighted and differ from the other body text and the likes. There are also many different form of links such as one-way links, two-way links and many more.

Link Exchange

Link exchange is just what the name suggests. It is the process of link trading by two different webmasters from two different websites. Often, it is done by two websites that are related in niche and content since it contributes to the weight/importance of the links in the eyes of Google's algorithm. For instance, A website offering music classes can conduct a link exchange with a website offering musical instruments for sale. They are said to be relevant. On the contrary, a music class website and a jogging shoes website is irrelevant.

This concludes our 2-part series in terms related to search engine optimization. Needless to say, there are many more terms which are related and significant for you to grasp in order to succeed in your home-based Internet business.

Read More

Search Engine Optimization - Getting Acquainted With SEO Terms (Part I)

Most of you would have been familiarized with the term Search Engine Optimization and what it is used for. For my regular readers, you would have learned about the term, the definition and the techniques involved. However, SEO encompasses a huge vocabulary and for that matter, I have decided to start a 2-part article series on it.

Algorithm

Whenever we mentioned a search engine's algorithm, it often means a complex formula employed in the process of ranking websites and even blogs based on its relevance and importance to a specific keyword or keyword phrase. Google's algorithm is such that it ensures Internet users getting the most relevant and quality information for their searches and in turn, rake in more revenue for them. Keeping in touch with Google's algorithm can be a complicated affair since it is constantly changing from time to time.

Article Submission Sites

Authors often use these sites to submit and publish their articles which is often regarded as an effective way of generating free traffic since many search engines and webmasters will visit such sites to reuse such articles for free with the condition that the author resource box including the links are to be kept intact.

Backlinks

A link from a website which is related in niche to your own.

Copy writer

A professional writer who offers writing services for quality and keyword-optimized articles for your website or even blogs. Copy writers often offer their services at varying rates depending on the quality and experience in the field.

Crawlers

Search engines such as Google will use 'spiders' and 'robots' in search for websites and blogs to index. These robots or spiders will follow text links from one site to another and from page to page. Text links, for that matter is often regarded as the gateway for spiders to these sites and pages.

Domain Names

It refers to the address of your website. It usually comes in the form of mybusiness.com
which will allow users of the Internet to access your website with.

Ezines

Ezines are none other than electronic magazines. They are often after original and quality content. Although you publish your articles for free and required to adhere to strict editorial guidelines such as no product or service promotion in the body and no affiliate links, you are still able to include a link to your own website. The most popular ezine is undoubtedly EzineArticles.com.

Read More

Google Optimization service

Grow your business as the speed of light with Google Optimization service

There are lots of SEO companies out there who assured you top 10 ranking in most suitable keywords for your site but trend is change now SEO Spidy is one of the top companies in India which is offering Google Optimization service at affordable price. SEO Spidy is now giving you a chance to get Top class internet marketing service from Google optimizer.

Let me tell you who Google Optimizer is?

Google Optimizer is the supreme personality in search engine marketing as he is the king of internet marketing gurus and it’s your chance to get service from Google optimizer who agreed with you on terms and condition with 100 % refund guarantee and his intention is to make you succeed in your online business. Google Optimizer offer an inexpensive and incredibly powerful Conversion rate optimization service that will have you on top 3 rankings of Google, top rankings of social media outlets, and generating unlimited views and clicks for free once they set you up for a one time investment with no monthly costs or other costs like other SEO services. Hiring Google optimizer is onetime inexpensive investment and you are on top rankings for up to 10 keywords or more, then you can start to experience the most cost effective and powerful search engine marketing services out there offered by Top class Google Optimization service provider(SEO Spidy).

A lot of business owners who prevail Google optimizer service that became our clients explained that were paying expensive set up fees and expensive monthly costs. We wanted to create a very affordable and cost effective SEO services that any business owner can experience the results no matter what the budget. Since they do all the work including keyword research, setting up accounts, writing SEO Friendly content, Regular submission in article directories, web directories and press release etc, create slide show videos for you, create back links, create everything an SEO service or Google Optimization service provider should do for their clients. since we are top in results, affordability, and return on investment, Our Experts at SEO Spidy is also putting SEO services in a new class by giving professionalism, creativity, marketing advice, and results in one place. if you have tried SEO services in the past, you know many SEO companies charging high prices with no results, also take weeks or months to get you the SEO services results you wanted. We have you on the search engine in 7 days guaranteed and we don't use pay per click campaigns because that is very expensive. Since we can produce the same if not better results with our powerful SEO services that we offer, you can be assured that we will produce the cost effective results you need and want in your next Google Optimization service, SEO consulting, and or SEO friendly writing services. Contact us today for a free consultation in search engine marketing strategies, free seo analysis of website, Brand building plans etc.

Read More

Make Money on Blog - 4 Useful Tips to Choosing Your Blog Niche

Many bloggers would say that any blogger can write about any topic under the sun. While this is true, you have to take deeper considerations about your niche especially if you want to make money on blog. If you want to monetize your blog, then you ought to have a niche that can sustain your interests and one that can have a following. Here are some tips by which you can choose the blog that can bring you the dough.

1. Does it interest you?It is essential that you choose a blog niche that interests you. That way, you can continuously provide posts and write-ups without having to give up in the future just simply because the topic has become boring for you.

2. Can you get sufficient content?While you can be an expert at something, it would be useful to choose a blog niche that has a lot of resources. These resources can become your most reliable allies in terms of information and updates on your topics.

3. Is the topic or niche popular?You must choose a certain blog niche that is popular because you would want to create a steady following over the Web. You want people to read them and you want them to become your regular source of traffic.

4. Can you monetize your niche?When you want to make money on blog, you have to choose a niche that is possible to monetize. Choose a niche that can have a steady income stream so you can realize your plan of making blogging a source of income.

Read More

There are several ways to carry out effective search engine optimization for your website, article submission is one such technique. It has gained much popularity in last few years. You can consider it as lucrative online marketing strategy because many people have benefited with its application. Yet there are many web owners that overlook the importance of article submission and use other methods that are costly.

If you desire to get your site promoted on the world wide web, the concept of article submission can be very helpful. When you present your article, it gets listed on popular article directories thus being exposed to large number of people. If your article is interesting and informative, the reader might visit your website to know more about your company and its related products and services. They would land on your home page via the URL being given in the resource box section. But the article that you submit has to be informative, useful, impressive and error-free.
Article submission bears no charges. They can be submitted to directories free of cost being useful to you as well as the webmasters who require novel and fresh content for their respective websites. Thus this particular SEO tool is anytime better because of its cost effectiveness in comparison to pay per click techniques. Good and authentic article directories prefer content that meet up the quality standards and would gladly print your article.

To get started with article submission just create user account with the article directories which can be done in few minutes. In order to provide maximum visibility, submit your article to multiple directories. An ideal article comprises of simple yet attractive heading with proper keyword usage and content that is original and interesting plus the resource box.
You can find many article directories that offer the option of bulk submission of one article to many directories altogether. This is great tool for saving in time and resource. Hence you would be saved from the tedious work of individually submitting your article to each directory separately. For this extra service they might charge you a nominal fees, but it has many advantages to be considered.
The readers of article directories are usually blog owners and webmasters who read them and if they find it appropriate they print it on their websites and blogs. This thing creates long lasting viral promotional effect, here the resource box section is also kept intact. After time period of some months you would realize that your article is being published in many directories

Read More

Read More

Advantages Associated with Article Submission

There are several ways to carry out effective search engine optimization for your website, article submission is one such technique. It has gained much popularity in last few years. You can consider it as lucrative online marketing strategy because many people have benefited with its application. Yet there are many web owners that overlook the importance of article submission and use other methods that are costly.

If you desire to get your site promoted on the world wide web, the concept of article submission can be very helpful. When you present your article, it gets listed on popular article directories thus being exposed to large number of people. If your article is interesting and informative, the reader might visit your website to know more about your company and its related products and services. They would land on your home page via the URL being given in the resource box section. But the article that you submit has to be informative, useful, impressive and error-free.
Article submission bears no charges. They can be submitted to directories free of cost being useful to you as well as the webmasters who require novel and fresh content for their respective websites. Thus this particular SEO tool is anytime better because of its cost effectiveness in comparison to pay per click techniques. Good and authentic article directories prefer content that meet up the quality standards and would gladly print your article.

To get started with article submission just create user account with the article directories which can be done in few minutes. In order to provide maximum visibility, submit your article to multiple directories. An ideal article comprises of simple yet attractive heading with proper keyword usage and content that is original and interesting plus the resource box.
You can find many article directories that offer the option of bulk submission of one article to many directories altogether. This is great tool for saving in time and resource. Hence you would be saved from the tedious work of individually submitting your article to each directory separately. For this extra service they might charge you a nominal fees, but it has many advantages to be considered.
The readers of article directories are usually blog owners and webmasters who read them and if they find it appropriate they print it on their websites and blogs. This thing creates long lasting viral promotional effect, here the resource box section is also kept intact. After time period of some months you would realize that your article is being published in many directories.

Read More

Tips To Own an Influential Business Blog

A blog is nothing more than a personal diary if nobody reads it, comments on it or makes use of the provided content in it. Especially, in case of a business blog which is written with the purpose of diverting huge traffic to the website. So, in this article, we are going to talk about 7 most important factors that you need to follow to build and increase the readership of your weblog. Of course, it commences with clear explanation of your blog’s concept, idea and purpose, and from there, the part of promotion and attracting hordes of traffic becomes important for the continuous success of your blog.
• Relevant and Quality Content: We all know that in the world of Internet, content is king. Everyone talks about providing quality content but unfortunately, a very few have the vision to actually analyze the relevancy of providing good informative and influential content. The quality of any blog’s content is depends largely on the understanding of your niche and target audience. A productive business blog can be with a distinct audience in mind since it lets you produce unique content catering to your specific audience’s issues, requirements, or wishes and ensures return visits. In addition, focus on staying true and genuine to your audience and stick to your tone, style and topic.
• Regular blogging: If you are aiming for return visits, ensure to be smart to deliver fresh content regularly. Always remember that a successful blogging demands good commitment of your time and efforts. Especially in your initial days, when you begin to pull your section of readers, be keen to blog every day and this way your readers will get accustomed to blog. Also, on every time adding a new topic, ensure to set up your blog to ‘ping’ blog tracking sites such as pingomatic.com. This will send notification to everyone about your new post.
• Blogosphere Participation is inevitable: This is all about sharing and gaining. All you have to do is post comments on other people’s business blog that share the same audience and subject. Moreover, while posting a comment on other’s blog, also paste your blog URL and your email address.
• Include keywords in your post: Try to include the most sought after keywords in your titles, links and blog posts so that your blog becomes search engine friendly, ensuring extra traffic. Even with the hot links of your posts, use the relevant keywords such as ‘new marketing techniques’. And lastly, for major resource like Technorati, add rel=”tag” in your linking code for indexing.
• Blog directory submission: Extremely important! Along with all search engines, ensure to submit your business blogs to popular blog directories such as blogwise, blogcatalog, or bloghub since these online directories are hunted by many. You may also try sticking to few free or inexpensive traffic exchange sites like blogexplosion or blogclicker. Such sites let you earn guaranteed visitors through the “surf member sites” function.

Read More

Rising Black Hat SEO Techniques

SEO techniques are divided into two parts, techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. These techniques are known to many webmasters as the White Hat SEO and Black Hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. The one reason why many webmasters still employ Black Hat SEO techniques is because of its quick results compared to White Hat. However, its results may only go as far compared to White Hat SEO which can provide permanent or long-lasting results. Although issues pertaining to the use of Black Hat SEO have been widely diminished by changing a search engine's algorithm, such as the use of keyword stuffing in Meta Tags or Link Farming, several techniques have been currently used to manipulate the results of search engines. Some of these techniques have not yet been widely used as Black Hat SEO, but many consultants have come to consider these techniques are indeed a violation of search engine guidelines. These Black Hat SEO techniques include:
Scraper Sites Sybil Attack Splogs Page Hijacking Cookie Stuffing Blog Spamming Cloaking Scraper Sites This technique usually involves copying all the content of a website to a scraper site by use of web scrapping, which is a tool used for extracting information from a website. Although it may look like a search engine, usually because search engines does the same method by extracting information from a website and indexing it on their own, search engines are not scraper sites. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites. Scraper sites are widely used today as a way to gain profit by use of advertising programs such as Google AdSense. According to different SEO Philippines consultants, these sites are commonly known as Made for AdSense. Made for AdSense sites are considered sites that are spamming search engines and diluting the search results by providing surfers with less-than-satisfactory search results. The scraped content is considered redundant to that which would be shown by the search engine under normal circumstances had no Made for AdSense ebsite been found in the listings. Sybil Attack Named after a book called Sybil, a case study of a woman with multiple personality disorder, Sybil Attack is an attack wherein a reputation system is subverted by forging multiple identities in peer-to-peer networks. A reputation system's vulnerability to a Sybil attack depends on how cheaply identities can be generated, the degree to which the reputation system accepts inputs from entities that do not have a chain of trust linking them to a trusted entity, and whether the reputation system treats all entities identically. A faulty node or an adversary may present itself with multiple identities in a peer-to-peer network to appear and function as distinct nodes. By becoming part of the peer-to-peer network, the adversary may then overhear communications or act maliciously. By masquerading and presenting multiple identities, the adversary can control the network substantially. Splogs Spam blogs or usually known as Splogs are blogs particularly made for spamming. This is used to promote affiliated websites or to increase the search engine rankings of associated sites. This in turn will increase the PageRank or backlink portfolio of affiliate websites. There is frequent confusion between the terms "splog" and "spam in blogs". Splogs are blogs where the articles are fake, and are only created for search engine spamming. To spam in blogs, conversely, is to include random comments on the blogs of innocent bystanders, in which spammers take advantage of a site's ability to allow visitors to post comments that may include links. In fact, one of the earliest uses of the term "splog" referred to the latter. Splogs have become a major problem on free blog hosts such as Google's Blogger service. By one estimate, about one in five blogs are spam blogs.
According to different SEO Philippines consultants, these fake blogs waste valuable disk space and bandwidth as well as pollute search engine results, ruining blog search engines and damaging bloggers community networking. One particular problem is using popular blog names from other bloggers. Splogs sometimes choose a name similar to a popular blog in order to benefit from the occasional incoming link from careless bloggers, who think they are linking to the popular site. Splog activity can cause problems for legitimate bloggers, if search engines respond to splog by blocking or treating as 'suspicious' all web addresses in a particular domain. Page Hijacking Page hijacking is a form of search engine index spamming. It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Spammers can use this technique to achieve high rankings in result pages for certain key words. Page hijacking is a form of cloaking, made possible because some web crawlers detect duplicates while indexing web pages. If two pages have the same content, only one of the URLs will be kept. A spammer will try to ensure that the rogue website is the one shown on the result pages. Cookie Stuffing Cookie stuffing can sometimes be a blackhat online marketing technique used to generate fraudulent affiliate sales. It involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. Income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement. Operators of websites that allow user-generated content, such as forums that allow users to post, should be aware of this technique in order to protect their visitors from this attack. Cookie stuffing can be accomplished with as little as including an image in a forum post.
Blog Spamming One of the most widely used form of Black Hat SEO today, blog spamming. This is usually done with the use of a software that automatically generates random comments to blogs. According to different SEO Philippines consultants, any web application that accepts and displays hyperlinks submitted by visitors may be a target. Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers. Cloaking Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search engines aren't able to process or parse.

Read More

Rising Black Hat SEO Techniques

SEO techniques are divided into two parts, techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. These techniques are known to many webmasters as the White Hat SEO and Black Hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. The one reason why many webmasters still employ Black Hat SEO techniques is because of its quick results compared to White Hat. However, its results may only go as far compared to White Hat SEO which can provide permanent or long-lasting results. Although issues pertaining to the use of Black Hat SEO have been widely diminished by changing a search engine's algorithm, such as the use of keyword stuffing in Meta Tags or Link Farming, several techniques have been currently used to manipulate the results of search engines. Some of these techniques have not yet been widely used as Black Hat SEO, but many consultants have come to consider these techniques are indeed a violation of search engine guidelines. These Black Hat SEO techniques include:
Scraper Sites Sybil Attack Splogs Page Hijacking Cookie Stuffing Blog Spamming Cloaking Scraper Sites This technique usually involves copying all the content of a website to a scraper site by use of web scrapping, which is a tool used for extracting information from a website. Although it may look like a search engine, usually because search engines does the same method by extracting information from a website and indexing it on their own, search engines are not scraper sites. In the last few years, and due to the advent of the Google Adsense web advertising program, scraper sites have proliferated at an amazing rate for spamming search engines. Open content sites such as Wikipedia are a common source of material for scraper sites. Scraper sites are widely used today as a way to gain profit by use of advertising programs such as Google AdSense. According to different SEO Philippines consultants, these sites are commonly known as Made for AdSense. Made for AdSense sites are considered sites that are spamming search engines and diluting the search results by providing surfers with less-than-satisfactory search results. The scraped content is considered redundant to that which would be shown by the search engine under normal circumstances had no Made for AdSense ebsite been found in the listings. Sybil Attack Named after a book called Sybil, a case study of a woman with multiple personality disorder, Sybil Attack is an attack wherein a reputation system is subverted by forging multiple identities in peer-to-peer networks. A reputation system's vulnerability to a Sybil attack depends on how cheaply identities can be generated, the degree to which the reputation system accepts inputs from entities that do not have a chain of trust linking them to a trusted entity, and whether the reputation system treats all entities identically. A faulty node or an adversary may present itself with multiple identities in a peer-to-peer network to appear and function as distinct nodes. By becoming part of the peer-to-peer network, the adversary may then overhear communications or act maliciously. By masquerading and presenting multiple identities, the adversary can control the network substantially. Splogs Spam blogs or usually known as Splogs are blogs particularly made for spamming. This is used to promote affiliated websites or to increase the search engine rankings of associated sites. This in turn will increase the PageRank or backlink portfolio of affiliate websites. There is frequent confusion between the terms "splog" and "spam in blogs". Splogs are blogs where the articles are fake, and are only created for search engine spamming. To spam in blogs, conversely, is to include random comments on the blogs of innocent bystanders, in which spammers take advantage of a site's ability to allow visitors to post comments that may include links. In fact, one of the earliest uses of the term "splog" referred to the latter. Splogs have become a major problem on free blog hosts such as Google's Blogger service. By one estimate, about one in five blogs are spam blogs.
According to different SEO Philippines consultants, these fake blogs waste valuable disk space and bandwidth as well as pollute search engine results, ruining blog search engines and damaging bloggers community networking. One particular problem is using popular blog names from other bloggers. Splogs sometimes choose a name similar to a popular blog in order to benefit from the occasional incoming link from careless bloggers, who think they are linking to the popular site. Splog activity can cause problems for legitimate bloggers, if search engines respond to splog by blocking or treating as 'suspicious' all web addresses in a particular domain. Page Hijacking Page hijacking is a form of search engine index spamming. It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Spammers can use this technique to achieve high rankings in result pages for certain key words. Page hijacking is a form of cloaking, made possible because some web crawlers detect duplicates while indexing web pages. If two pages have the same content, only one of the URLs will be kept. A spammer will try to ensure that the rogue website is the one shown on the result pages. Cookie Stuffing Cookie stuffing can sometimes be a blackhat online marketing technique used to generate fraudulent affiliate sales. It involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. Income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement. Operators of websites that allow user-generated content, such as forums that allow users to post, should be aware of this technique in order to protect their visitors from this attack. Cookie stuffing can be accomplished with as little as including an image in a forum post.
Blog Spamming One of the most widely used form of Black Hat SEO today, blog spamming. This is usually done with the use of a software that automatically generates random comments to blogs. According to different SEO Philippines consultants, any web application that accepts and displays hyperlinks submitted by visitors may be a target. Adding links that point to the spammer's web site artificially increases the site's search engine ranking. An increased ranking often results in the spammer's commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers. Cloaking Cloaking refers to any of several means to serve a page to the search-engine spider that is different from that seen by human users. It can be an attempt to mislead search engines regarding the content on a particular web site. Cloaking, however, can also be used to ethically increase accessibility of a site to users with disabilities or provide human users with content that search engines aren't able to process or parse.

Read More

Techniques for a Successful Pay Per Click Advertising Campaign

As Google has appeared to be the top hit among users of search engines, this article will focus on techniques used in Google Adwords. Google rates its ads on the quality score that they achieve. This quality score is a ranking system devised by Google to rank all advertisers equally, even if one advertisers' budget is much higher than another advertiser. However, you must provide quality content/products/services and an optimized Adwords account in order to get a higher quality score. Quality score takes into account many factors as following:

- Click Through Rate (CTR): This is equal to the number of clicks divided by the number of impressions.

- Max Cost Per Click (CPC): This is the maximum bid placed on any particular keyword.

- Ad Text: The relevancy of the ad text in relation to the keyword phrase typed into the search engine.

- Landing Page: The relevancy of the content on the landing page (where the ad points the user to) to the keyword used and the ad clicked on.

It is very important to maintain a high quality score to achieve the best Return on Investment (ROI). There are many factors that go into managing a Google Adwords Account that require careful consideration and adjustments to get the best results and ROI. These adjustments are as following:

- Keyword Selection: Find the correct keywords to target and those that give the best ROI.

- Keyword Matching: Make use of keyword matching options available including broad match, phrase match, exact match, and negative match. Employ embedded matching where necessary.

- Position Preference: Select the preferred preference of your ads to attract the visitors who are most likely to convert.

- Country / Region Targeting: Target your ads to specific country.

- Language Targeting: Target your ads to only people who speak a certain language.

- Start/End Dates: Specify start and end dates for your campaigns.

- Budget: Preset a specific amount to be spent daily on your entire account or across various campaigns.

- Ad Scheduling: Run your ads at certain times of the day, or certain days per week to maximize ROI.

- Google Networks: Choose to show your ads only on Google, Google’s Search Network and the Content Network.

- Keyword Bids: Manage bids on each individual keyword as well as setting the price for content bids on Google’s Content Network.

- Exclude sites: Exclude sites to show your ads on Google’s Content Network or chose those who wish to display your ads on.

- Campaign Creation: Create different campaigns to maximize your ROI.

- Ad Group Creation: Create unique ad groups for different products or services

- Conversion Tracking: Monitor conversions from a visiting to a paying customers or determine your own conversions such as a series of page views, signup to a newsletter, or a web site enquiry.

- Cross Channel Tracking: Track other online advertising campaigns through your Google Adwords Account, Yahoo Search Marketing, Banner Ads, e-mail campaigns, etc.

- Analytics Setup / Monitoring: Track your visitors with Google Analytics to view a huge range of information.

All this information is combined into a successful advertising campaign that will reduce the number of impressions, reduce your Cost Per Click (CPC), increase your Click Through Rate (CTR), increase your quality score, and increase your Return On Investment (ROI).

Read More

5 steps of Google Optimization

1: managing your links__ according to google optimization it effect making sure that no one of your current links are unconscious, and you should also check if there are any sites linking to you that you don’t know about & your site consists of a large number of links you should intent sure.that they are not getting out of control and get rid of anything that is no longer bearing on.
Also make sure that your links are sufficiently labelled to throw backthe page that they link to.

2:Re-order your links, putting the best ones first__Don't forget putting them into
categories if you have a high number of links.As a Google Optimizer If you have
a links page with 27+ links it is a good plan to turn it into a directory of some class.

3: link Process request emails: Whenever you receive requests for a link exchange,
respond quickly.Not every mail you receive will be a good one, and you should
make sure to make sure any site that wants you to link to it. If you are declining a link
request let the web master know why. Perhaps you have an insight that they do not have.
Web masters will be even more impressed if you send them a personalized message
regarding your approval or disapproval of the link exchange.

4: Check link exchange forums:___ This is alike aspect to the arrogant except that in this case it is more trouble to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites.If you meet unexpectedly such a site or forum member, inform them of your problem with what they are doing and report them to a mediator/administrator if they do not correct their action in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.

5: check each feature of your website, to make sure it’s still working properly:___ The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be produced at inopportune times.

Read More

Building Backlinks With Social Bookmarking

The Internet is one of the most highly competitive marketplaces in history. With over 15 BILLION different websites on the Internet, there are sometimes tens of thousands of businesses searching for one of the few top-ranking spots on the most popular search engines. Once you have achieved one of the top spots, you will have to continually fight to maintain that spot, as more and more competition will start mirroring your website to help them get a foothold in the search engine rankings.

The best way to help your website climb in the rankings is by implementing as many strategies as you can concurrently to keep your site at the top of the top!

One method available that should be implemented wherever possible is social bookmarking.

To get an idea of what social bookmarking is, let's consider a few different things.

- What is a bookmark?

- Why use a bookmark?

- Why make them social?

- How can social bookmarks help build backlinks to your website?

What is a bookmark?

A bookmark in a book reminds you that you wanted to go back to that particular place. It basically holds your place, so you can get there easily when you are ready.

A bookmark in the computer does essentially the same thing. It holds your place.

Why use a bookmark?

On the Internet, with billions of websites that you maneuver through to get to that one site that has particularly useful information, you will want a way to get back there quickly, so you save the address as a favorite or "bookmark it" for easy future reference.

Why make them social bookmarks?

The bookmark option that comes on your computer, which is also often called "favorites," can become rather messy and hard to work through. An active Internet user needs a solid way of organizing them, which is precisely what social bookmark sites do!

Also, if they are social, then you can benefit by looking at the bookmarks of like-minded people and get access to sites that they have discovered that are particularly useful to them. If you are interested in collectible spoons, then don't you think it would be beneficial to discover what interesting places other spoon collectors have found?

How can social bookmarks help build backlinks to your website?

Everyone who bookmarks your particular website has created a link back to your site, which advances your ranking score on search engines. If you have especially useful content on your website and it gets bookmarked by your targeted audience, other likeminded people will look at their bookmarks and save them for themselves as well. This goes on and on and on! The backlinks increase exponentially.

To encourage others to link to you, book mark your own site and tag it with especially targeted keywords. As others use a social bookmarking site to search for sites that are good enough to bookmark, the entering of your keywords will lead them to your site.

There is much more to this concept, but hopefully, I have got you excited enough about this concept that you will plant the knowledge in your brain and let it grow!

Read More

The Changing Face of Content Writing in Pakistan

As times change, so do the actions of humans as a measure of adaptability and in order to remain in sync with the trends. Content writing has evolved greatly ever since it broke into the circuit, evidently, so long back. What has constantly driven it forward with lots of meat to keep it fed up is the technological prowess of the Internet that has made many things possible for content writing. The reach of the Internet is unlimited and a platform as vast as that was the best medium of exposure. In Pakistan tself content writing has taken off smoothly, propelled by an increasing number of businesses with online presence. And to direct more consumers to their websites, SEO content writing has been a much followed activity.

The SEO copywriting Pakistan scenario is a Ferris wheel that spins at a dizzy pace, mostly due to the changing face of the business world. People now know that the internet is a goldmine for those who want to reap huge benefits through online promotion of their business. So having a website as a platform to display their products and services in a manner that's quite appealing to the projected consumers is the most logical step in the wake of the current developments. And to make sure that their websites rank high on search engines a process known as search engine optimization is adopted, with content writing being a key instrument.

Content writing has come a long way since its initial days in Pakistan. With a purely promotional nature search engine copywriting comes across as the best attempt at giving consumers what they want. Based on most searched keywords, SEO content writing has become a more customized form of writing that seeks to enhance business through emphasis on the market trends and the preferences of the clients. With Pakistan posing as a fertile ground for online business and the promotion of the same, more and more firms are outsourcing their amassed promotional work to an increasing number of SEO companies. No wonder content writing is such a widespread activity here with huge investments being made on it.

Read More