Friday, April 16, 2010

Search Engine Keyword Optimization - The Best Online Marketing Strategy

Online business people dreams are fulfilled when they succeed in search engine keyword optimization. It is always a pleasure when out of 79,000,000 advertisers competing for a certain keyword; you find your website or article appearing on the first page of Google. Apart from Google, the other places to concentrate on in order to generate organic traffic are MSN, Yahoo and Bing.

In addition to search engine keyword optimization, where online marketers wait for their pages to be optimized, pay-per-click (PPC) is the other online marketing option. PPC is where you pay to be placed on search engines. The advantage of pay per click advertising is that immediately you submit an advert, right there traffic starts streaming to your blog or website.

Expert marketers use PPC to test whether their content is appreciated by their readers since traffic is immediate. They gauge this by monitoring if the traffic they generated through PPC is converting to buying customers. With this in mind you must calculate and make sure you get your value for money or investment. Online gurus advocate that when you launch a website to first use a pay per click marketing campaign; since it may take a while before you start realizing traffic from search engine keyword optimization.

All said and done, the best internet marketing strategy is search engine keyword optimization. In addition, it is free and all you need to do is figure out how to make sure you are ranked highly by Google, MSN and Yahoo. This is because; these three are the engines that people use when browsing the internet. In fact, over 90% of browsers use Google, MSN and Yahoo to find information on the internet.