These things have worked for me for years…
So I believe these basics will stay same in 2025!
1). Title Tag:
- Add year for freshness
- Keep unique for each page
- Use brand name at end (if space allows)
- Place main keyword in first 60 characters
- Include power words (Ultimate, Best, Guide)
2). Meta Description:
- Add clear call-to-action
- Use emotional triggers
- Write 155-160 characters
- Avoid duplicate descriptions
- Include primary & secondary keywords
3). Content Structure:
- Use bullet points for scanability
- Use H1 for main title (only one)
- Implement H2-H6 hierarchically
- Add keywords naturally in headers
- Keep paragraphs short (2-3 sentences)
4). Content Optimization:
- Include keyword in first 100 words
- Use LSI & related keywords
- Update content regularly
5). Image Optimization:
- Compress all images
- Implement lazy loading
- Use descriptive file names
- Add ALT text with keywords
- Choose correct image format
6). Internal Linking:
- Link to relevant content
- Create content clusters
- Link to important pages
- Use descriptive anchor text
- Maintain reasonable link count
7). URL Structure:
- Include target keyword\
- Avoid special characters
- Use hyphens between words
- Keep URLs short & descriptive
- Remove unnecessary parameters
8). User Experience:
- Minimize pop-ups
- Add table of contents
- Include clear navigation
- Optimize page load speed
- Ensure mobile responsiveness
9). Rich Snippets:
- Add review markup
- Use article schema
- Implement FAQ schema
- Include breadcrumb markup
- Add video schema if applicable
10). Technical Elements:
- Fix broken links
- Set canonical tags
- Optimize robots.txt
- Enable SSL/HTTPS
- Configure XML sitemap
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Benefits You'll Get:
→ Higher search rankings
→ Improved click-through rates
→ Better user engagement
→ Increased conversion rates
→ Enhanced crawlability
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