Google AdWords Certification Program

Study for this exam

1. Introduction to AdWords.
2. Account management
3. Campaign and ad group management
4. Keyword targeting
5. Language and location targeting
6. Ad formats
7. Budgets and bidding
8. Measurement and optimization
9. Performance, profitability, and growth
10. Managing multiple accounts
11. Fundamentals PDF Download

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Main SEO Interview Questions and Answers

What is SEO?

Search engine optimization (SEO) is the procedure of changing the position of a site or a website page in a web search tool indexed lists (Natural or Characteristic effects).

Kinds of SEO

Two Types of SEO are

• On Page Optimization
• Off Page Optimization

SEO Methods:

Two SEO Techniques are

• White Hat SEO
• Black Hat SEO ( Negative SEO )

What is On Page Optimization? 

On-page Optimization is one of the sorts of SEO that alludes to variable that offers conclusion to a site or site page positioning on SERP ( Web search tool Effects Page ). On-Page Enhancement methods regulating a page by you or by your page coding. Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is additionally one of the sorts of SEO that are not regulated by the page coding. Illustrations of Off-page improvement Third party referencing, Website posting, Picture Imparting, Archive Offering, Feature Imparting, Illumination design docility, Expanding Page Rank and Page Power, Article tameness, Getting amazing connections from important destinations and so on.

What is Page Rank or PR? 

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage. 

What is a Backlink? 

Backlink methods approaching connections to a site or website page. Inbound connections are constantly superior to outbound connections. Those connections are otherwise called approaching connections, inlinks, internal connections and so on. Getting backlinks from high PR and important site is constantly great. Inlinks from .org, .edu locales might build your site or page positioning on SERP. Do-take after connections are superior to No-accompany joins. 

What are out bound Links? 

An outbound-join (OBL) or cordial connection is a connection from your site or page to an alternate site or site page.  

What is a keyword? 

Decisive word is an expression that is utilized for seeking through Internet searchers with a specific end goal to get effects identified with your looked question.  

What is Keyword Density?

Decisive word thickness is the rate thickness of a catchphrase or expression accessible on a site page contrasted with the aggregate number of words on the page. It is one of the vital positioning elements for web crawlers to show a site page on the SERP. Giving garbage essential words on a page might diminish the positioning of a site page.

What is Anchor Text?

Anchor Text is a clickable hyperlink that is otherwise called connection content, connection mark and connection title. The magic word held in the stay content might build the positioning of a site page that gets the approaching connection. 

 What are organic results?

The site visits come specifically through SERP and not through any Off Page Optimization is known as natural outcomes.

What is Googlebot?

Googlebot is the inquiry bot programming utilized by Google to record a page. Slithering, Storing and indexing of a website page happen through this Googlebot by gathering points of interest from that page.

What are Meta Tags?

There are a few Meta tags utilized within HTML however the main four tags that are utilized for SEO are Meta Title, Meta Portrayal, Meta Essential words and Robot tags.

What is Meta Title?

Title is the most significant components for a great SEO of a page. These tags ought to be found inside head area. These tags ought to enlighten some handy data regarding that page. A great title tag ought to hold 60 characters. These titles might show up on the SERP for your site alongside the Meta depiction of that page. Google won't punish your page in the event that it holds title with more than 60 characters and it skips the remaining characters. In the event that a site page doesn't hold title tag methods Google might select the H1 tag as title or it will give the title by its own. Continuously compose title tag for the page and not for SEO, assuming that you stuff watchwords in you title then Google won't rank your page.

What is Meta Description?

A Meta Description tag ought to portray a page and it ought to hold catchphrases however don't stuff all the decisive words. Aimless portrayal might influence your
site page. A depiction tag ought to hold 150 – 160 characters. Assuming that you give negligible or void portrayal, Google might take the depiction from the
substance accessible in that page.

What are Meta Keywords?

In right on time days Meta watchwords are the slightest significant tag for Internet searcher like Google. Yet it is a simple approach to advise our
essential catchphrases to web search tool. Meta decisive words ought to hold under 250 characters. Right away Google won't consider Meta watchwords as one of the positioning variable.

What is White Hat Seo?

White Hat Seo is one of the SEO strategies that a Web index dependably loves. Use of SEO systems, traps and strategies by emulating web search tool standards
and regulations, calculation and arrangements are known as White Hat Seo.

What is Black Hat Seo?

What is Black Hat Seo or Negative SEO is a basic term for doing SEO Spamming Systems. Use of SEO by not taking after approaches and regulations of web crawler is called as dark cap seo. A percentage of the dark cap seo methods are

Giving Low Quality substance or copy content on the page

• Getting backlinks from spammed or grown-up destinations.
• Giving essential word stuffed substance on the page with foundation shade
• Getting an excess of backlinks from a solitary page with distinctive stay message that focuses on a solitary page of your site.
• Cloaking
• Google Knocking down some pins and so.

EQ Works provides best SEO Services for their clients to achieve top ranking in search engines.

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Google Page Rank update history

Update history information

• Google PageRank (PR) Update in the year 2013
  • December 06th 2013
  • February 04th 2013
• Google PageRank (PR) Update in the year 2012
  • November 07th 2012
  • August 02th 2012
  • May 02th 2012
  • February 07th 2012
• Google PageRank (PR) Update in the year 2011
  • November 08th 2011
  • June 27th 2011
  • January 20th 2011
• Google PageRank (PR) Update in the year 2010
  • April 03rd 2010
• Google PageRank (PR) Update in the year 2009
  • December 30th 2009
  • October 30th 2009
  • June 25th 2009
  • May 27th 2009
  • April 1st 2009
• Google PageRank (PR) Update in the year 2008
  • December 31st 2008
  • September 26th 2008
  • July 25th 2008
  • April 30th 2008
  • February 29th 2008
• Google PageRank (PR) Update in the year 2007
  • December 12th 2007
  • October 28th 2007
  • April 30th 2007
  • January 25th 2007
  • January 10th 2007
• Google PageRank (PR) Update in the year 2006
  • September 28th 2006
  • July 30th 2006
  • April 4th 2006
  • April 7th 2006
  • February 18th 2006
  • May 27th 2006
  • January 30th 2006
  • January 4th 2006

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