If you’re not familiar with how some people accomplish getting their web sites submitted to Google quickly, you are going to absolutely love this article.
I’ve bet you’ve heard from many people that it can take days, weeks, even months to get indexed by Google. If you have heard that, you’re now thinking, “OK Jamie, you must have had a really stressful day at work today and you’re now hallucinating that this is possible!”.
If I read this blog title a while ago, I’m sure I would be thinking the same thing as you! Ok, let’s move on to how to get indexed by Google within one hour.
The secret is quite simple. Almost every site in today’s Internet world uses the social network sharing buttons. I include it on every article page. I also include it on the main listing pages underneath my article summary.
If you don’t already have one of these on your sites, get one now, just search “Share This” or “Add This” and you will find a ton of web sites that tell you to put a few lines of Javascript code on your web site and it does the rest.
Ok, so now you have this button added to your web site? Perfect, I would suggest going to a page on your web site that you think will be the most valuable to other users and submit it to a couple of those sites listed in the button.
I have personally found excellent success with both Digg and Reddit. I launched a web site about 1 or 2 months ago, submitted two links to Digg. I waited about an hour or so and searched Google with keywords that I felt I targeted well and lo and behold there it was, my page was found and indexed with Google. Not only was it found, it was in the top 10!
Don’t just stop here though. Submitting to the above sites will provide you with some quick traffic. It won’t last long if people don’t like your site. Plus, it won’t cause your other pages to be indexed either. It really is just a start.
The next step is to create an XML sitemap of your content. Once you’ve done this, create an account on the Google Webmaster Tools. You will need to add your domain and verify your site before continuing.
Once you’ve completed this, add your sitemap that you previously created. Within a few minutes (some times longer), Google will validate your sitemap and queue all of your links to be indexed.
This of course is not a guaranteed solution to be indexed any faster. But Google certainly seems to crawl your sitemap on a regular basis and check the links. It also checks how often your site is updated, the more frequently it is updated, the more frequently Google will crawl your content!
Thursday, May 28, 2009
How to get indexed by Google in ONE hour
The SEO Benefits Of Using Joomla (Template)
Joomla is a leading content management system (CMS) that has a lot of very loyal followers. Using a Joomla template along with the top 10 or 20 Joomla specialty extensions is a good way to get going quickly with a search engine-friendly site. The SEO (Search Engine Optimization) benefits of using a Joomla template are many, in fact, and can help get you the rankings while driving traffic to your site, too. Essentially, it's about having good, usable, "sticky" content and then being able to "prove" to the search engines that your site should be indexed as broadly as possible. All you need to get started is Joomla and the following free extensions: Joomseo, Search Engine Friendly Patch, sh404SEF and Xmap/Joomap. Depending on your time, your abilities and your imagination, there are the "Good," "Better" and "Best" ways to harness the Joomla SEO benefits. The "Good" way: Quick and dirty Joomla SEO Phil Brown's great Joomseo extension takes the major pain out of optimizing a Joomla site when used with sh404sef and the sitemap components. It creates a lot of the required tags and meta tags that you need for good SEO results by using the titles of your content items for Page Title Tags. You save time and prevent errors because you no longer need to enter all this information yourself, manually. Joomseo will take care of this as well as many other important. Anything that moves you toward your SEO goal is valuable, especially if it's automated and in the background like this maneuver. The downside, of course, is that creating SEO elements via a script won't get you the best results as if you took the time to do it yourself. Your human mind works differently than computer processors, and your creative thinking and "life lessons" (experience) can be added in for great effect.
You can always take a bit of time to tweak the Joomseo output, but that starts a process that may even defeat the reason for using Joomseo in the first place, which is to save time. You should use this option when you have no time to do it another way. This is, in fact, a great benefit, in that you can now apportion your project time to the most critical matters and still be confident that your tag business is taken care of decently. The "Better" way: Logical and thorough Joomlatwork's Search Engine Friendly Patch is another excellent tool and works almost as well as the "Best" method for many applications. As in the "Good" method above, this options use sh404SEF and a sitemap to let you manually enter the Title Tags and all meta data for your articles, front page and all menu items. This option for optimizing a site is very logical, since you place all necessary SEO information precisely where (and, of course, when) it would be expected, right in the parameters of the specific articles or menus when you first set them up. Now, of course, there is a downside. For one thing, the SEF patch does not place nice with every other component. For one example, it has been tested with Virtuemart and it does not offer much help there since, through no fault of the SEF patch developers, shop items aren't covered. In addition, it is technically more akin to a hack, since it overwrites some core Joomla files when used in these contexts.
Just remember that when you update your Joomla install you will be overwriting (over-overwriting?) the files that you already changed with the SEF Patch. You can count on the Joomlatwork crew to release updates of their own right on the heels of any Joomla releases. Remember to keep things straight with your patching and repatching. The "Best" way The sh404SEF extension is an indispensable tool. Like SEF Patch it allows you to create Title Tags and other meta tags one at a time, but differs by letting you do it per URL or web address. The key benefit here is that the process is compatible with any other components you may have installed on the Joomla site because you are able to assign additional meta to your URL. That is truly clever. The sh40SEF extension needs no communication with other components to do its job. It just comes on the scene and straightens up the existing mess. The sh404SEF workflow is not entirely intuitive and may take some practice. After you write and publish content items you will check in with the sh404SEF component, view the list of URLs, select the appropriate one to modify and, finally, add tags. This can get confusing if your content is not right there in front of your eyes to refer to while creating the page titles and the rest. Still, this is the preferred option of many Joomla gurus and earns its "Best" rating for the reasons above-particularly the fact that all the URLs or addresses on a site can have custom Page Title Tags, meta descriptions and everything else. Very, very cool. Using Joomla templates with a few of the best, free extensions gets you a tremendous payoff in SEO benefits that you can't achieve as elegantly any other way. The user community continues to put its collective creativity into this powerful CMS, and all of the components are evolving purposefully to give site builders a growing range of good, better and best ways to optimize their page rankings and results.
You can always take a bit of time to tweak the Joomseo output, but that starts a process that may even defeat the reason for using Joomseo in the first place, which is to save time. You should use this option when you have no time to do it another way. This is, in fact, a great benefit, in that you can now apportion your project time to the most critical matters and still be confident that your tag business is taken care of decently. The "Better" way: Logical and thorough Joomlatwork's Search Engine Friendly Patch is another excellent tool and works almost as well as the "Best" method for many applications. As in the "Good" method above, this options use sh404SEF and a sitemap to let you manually enter the Title Tags and all meta data for your articles, front page and all menu items. This option for optimizing a site is very logical, since you place all necessary SEO information precisely where (and, of course, when) it would be expected, right in the parameters of the specific articles or menus when you first set them up. Now, of course, there is a downside. For one thing, the SEF patch does not place nice with every other component. For one example, it has been tested with Virtuemart and it does not offer much help there since, through no fault of the SEF patch developers, shop items aren't covered. In addition, it is technically more akin to a hack, since it overwrites some core Joomla files when used in these contexts.
Just remember that when you update your Joomla install you will be overwriting (over-overwriting?) the files that you already changed with the SEF Patch. You can count on the Joomlatwork crew to release updates of their own right on the heels of any Joomla releases. Remember to keep things straight with your patching and repatching. The "Best" way The sh404SEF extension is an indispensable tool. Like SEF Patch it allows you to create Title Tags and other meta tags one at a time, but differs by letting you do it per URL or web address. The key benefit here is that the process is compatible with any other components you may have installed on the Joomla site because you are able to assign additional meta to your URL. That is truly clever. The sh40SEF extension needs no communication with other components to do its job. It just comes on the scene and straightens up the existing mess. The sh404SEF workflow is not entirely intuitive and may take some practice. After you write and publish content items you will check in with the sh404SEF component, view the list of URLs, select the appropriate one to modify and, finally, add tags. This can get confusing if your content is not right there in front of your eyes to refer to while creating the page titles and the rest. Still, this is the preferred option of many Joomla gurus and earns its "Best" rating for the reasons above-particularly the fact that all the URLs or addresses on a site can have custom Page Title Tags, meta descriptions and everything else. Very, very cool. Using Joomla templates with a few of the best, free extensions gets you a tremendous payoff in SEO benefits that you can't achieve as elegantly any other way. The user community continues to put its collective creativity into this powerful CMS, and all of the components are evolving purposefully to give site builders a growing range of good, better and best ways to optimize their page rankings and results.
Monday, May 25, 2009
SEO Copywriting: Most Reliable Technique of Securing High Ranking
Search engine optimization copywriting or simply SEO copywriting is a technique of writing web content using specific terms that surfers are likely to use. The basic purpose of SEO copywriting is securing higher ranking for the website on search engines. Such contents contain targeted key words that are likely to be used by visitors as search terms while running a search on a search engine. This writing technique not only optimizes the content but also other elements like title, headings, and descriptions. There are many providers of SEO copywriting services. These establishments have expert writers and consultants to guide you and your website to rank high on search engines.
Some websites rely on other techniques of achieving high ranking such as generating additional pages or ‘doorway pages’. But this technique of writing cannot achieve a stable high ranking. On the contrary, search engines want to index authentic content pages, which can be delivered only through copywriting SEO. Rankings achieved through this technique are more stable than those achieved through other techniques. Search engine copywriting is not a difficult task though it requires considerable amount of research and patience. A minimum of 250 words per page is recommended for SEO copywriting. The targeted terms or words should be 2–3 and be placed strategically within the page.
SEO content writing is suitable and most effective for most websites that have few search terms to target. As such, there are times when this technique might not serve its purpose. When there are lots of search terms a website wants to target, this technique becomes less effective. Again, adding search terms to pages may spoil the design of the pages. All said and done, SEO copywriting is the most reliable technique if you want your website to rank high across all search engines.
Some websites rely on other techniques of achieving high ranking such as generating additional pages or ‘doorway pages’. But this technique of writing cannot achieve a stable high ranking. On the contrary, search engines want to index authentic content pages, which can be delivered only through copywriting SEO. Rankings achieved through this technique are more stable than those achieved through other techniques. Search engine copywriting is not a difficult task though it requires considerable amount of research and patience. A minimum of 250 words per page is recommended for SEO copywriting. The targeted terms or words should be 2–3 and be placed strategically within the page.
SEO content writing is suitable and most effective for most websites that have few search terms to target. As such, there are times when this technique might not serve its purpose. When there are lots of search terms a website wants to target, this technique becomes less effective. Again, adding search terms to pages may spoil the design of the pages. All said and done, SEO copywriting is the most reliable technique if you want your website to rank high across all search engines.
3 Search Engine Optimization Rules That You Should Follow
Search engine optimization is the single number one way to get high traffic to a website. Sites which rank in the top of search engine returns for popular search engines get many times the amount of traffic as sites which rank farther down.
So whether you just have a website you want to get traffic to or you have a product site you are looking to increase traffic to, there are some simple search engine optimization rules to follow which will help you make the most out of those keyword searches that millions of people run every day.
Follow the Search Engine Optimization Rules of the key Search Engines – If you do not know what the guidelines are about correct search engine techniques, you need to find out.
If you break the rules, you might think you are outwitting the search engines in the short term, but your websites are guaranteed to suffer from no indexing or being dropped if you try to take short-cuts, especially if you believe the promotional sales letters put up by some self-proclaimed Gurus.
You need to learn the Search Engine Optimization Rules to develop the best SEO techniques, such as using relevant returns and appropriate keywords since they can become indexed. You will notice sites such as Wikipedia ranking near or at the top of almost all relevant search engine returns.
This is because they have been indexed as having accurate and relevant content. The search engine wants the user to have the best experience possible, so these sites are almost always at the top.
Creating a Site Map is very important to all the top search engines, and then you need to notify them of the url where they can find your site map.
Creating a Blog on your site, that pings the search engine whenever your site is updated with new content or specific blog posts, is essential in today’s www environment.
Make sure you are fully utilizing the free website services of network sites like Squidoo, Geocities, MySpace, Facebook, Twitter, Delicious, Stumbleupon and similar. They provide good high Page Rank linking to your site, and a flow of interested readers who click through to your site as well.
There are many, many online sources where you can learn for free how to use these to optimize your website. You can also use YouTube and similar video sites to promote your site. You can use your free Windows Movie Maker software already on your computer! Just add some graphics and you can record a message or just load some jazzy music as a soundtrack. It really can be fast and fun to create witty or dramatic videos, and they may become ‘viral marketing’ tools for you as well.
You can also create free eBooks and reports that your visitors can download from your site to make it more ‘sticky’ for visitors, as search engines also pay attention to how long your visitor stays on your website when they create rankings. If you load the free book also to Scribd.com the search engines index the book, and the tags you loaded there. Sometimes Scribd will index your new book within 30 minutes of you loading it!
Remember Every Page – Every single page counts when considering the search engine optimization rules. While the home page may be the one you focus on, it is important that all relevant pages take advantage of search engine optimization rules so that people have an even greater chance of coming across your content.
Make sure you fill your tags and titles on each page with relevant search engine keywords.
Check every page to make sure you don’t have any broken internal or external website links, or broken graphic links as search engines loathe this problem.
If you are not an expert in preparing html code, you need to buy software like Dreamweaver to be able to follow the search engine optimization rules, as they react badly when your code breaks them.
Keep It Natural – One of the most important things to remember is to keep your content natural. Basic search engines optimization rules require you to fill your content with keywords in order to rank high.
But if that content comes off as spam or is impossible to read because it focuses only on keyword percentage, the site may be indexed as spam with search engines, ruining your ranking. You want to have a site that appears to have been written for an intended purpose other than simply ranking high. Relevance is key, but natural flow is what keeps people coming back.
If you follow some of these simple search engine optimization rules, you will find your rank quickly rising in search engine returns. If you follow some of these simple search engine optimization rules, you will find your rank quickly rising in search engine returns. You can also watch your progress in SEO by keeping an eye on your Alexa.com Rankings as that is updated daily, and gives you plenty of warning if your sites are slipping in their performance and rankings.
They have numerous bots working for them, crawling the web and determining how content should rank. If you follow these search engine optimization rules, you will surely have a site which returns at a high rank with relevant content.
To ensure your site is following all the search engine optimization rules, and you are a ‘newbie’ to website building, it may be best for you to hire the services of a SEO consultant so that you can learn from an expert.
So whether you just have a website you want to get traffic to or you have a product site you are looking to increase traffic to, there are some simple search engine optimization rules to follow which will help you make the most out of those keyword searches that millions of people run every day.
Follow the Search Engine Optimization Rules of the key Search Engines – If you do not know what the guidelines are about correct search engine techniques, you need to find out.
If you break the rules, you might think you are outwitting the search engines in the short term, but your websites are guaranteed to suffer from no indexing or being dropped if you try to take short-cuts, especially if you believe the promotional sales letters put up by some self-proclaimed Gurus.
You need to learn the Search Engine Optimization Rules to develop the best SEO techniques, such as using relevant returns and appropriate keywords since they can become indexed. You will notice sites such as Wikipedia ranking near or at the top of almost all relevant search engine returns.
This is because they have been indexed as having accurate and relevant content. The search engine wants the user to have the best experience possible, so these sites are almost always at the top.
Creating a Site Map is very important to all the top search engines, and then you need to notify them of the url where they can find your site map.
Creating a Blog on your site, that pings the search engine whenever your site is updated with new content or specific blog posts, is essential in today’s www environment.
Make sure you are fully utilizing the free website services of network sites like Squidoo, Geocities, MySpace, Facebook, Twitter, Delicious, Stumbleupon and similar. They provide good high Page Rank linking to your site, and a flow of interested readers who click through to your site as well.
There are many, many online sources where you can learn for free how to use these to optimize your website. You can also use YouTube and similar video sites to promote your site. You can use your free Windows Movie Maker software already on your computer! Just add some graphics and you can record a message or just load some jazzy music as a soundtrack. It really can be fast and fun to create witty or dramatic videos, and they may become ‘viral marketing’ tools for you as well.
You can also create free eBooks and reports that your visitors can download from your site to make it more ‘sticky’ for visitors, as search engines also pay attention to how long your visitor stays on your website when they create rankings. If you load the free book also to Scribd.com the search engines index the book, and the tags you loaded there. Sometimes Scribd will index your new book within 30 minutes of you loading it!
Remember Every Page – Every single page counts when considering the search engine optimization rules. While the home page may be the one you focus on, it is important that all relevant pages take advantage of search engine optimization rules so that people have an even greater chance of coming across your content.
Make sure you fill your tags and titles on each page with relevant search engine keywords.
Check every page to make sure you don’t have any broken internal or external website links, or broken graphic links as search engines loathe this problem.
If you are not an expert in preparing html code, you need to buy software like Dreamweaver to be able to follow the search engine optimization rules, as they react badly when your code breaks them.
Keep It Natural – One of the most important things to remember is to keep your content natural. Basic search engines optimization rules require you to fill your content with keywords in order to rank high.
But if that content comes off as spam or is impossible to read because it focuses only on keyword percentage, the site may be indexed as spam with search engines, ruining your ranking. You want to have a site that appears to have been written for an intended purpose other than simply ranking high. Relevance is key, but natural flow is what keeps people coming back.
If you follow some of these simple search engine optimization rules, you will find your rank quickly rising in search engine returns. If you follow some of these simple search engine optimization rules, you will find your rank quickly rising in search engine returns. You can also watch your progress in SEO by keeping an eye on your Alexa.com Rankings as that is updated daily, and gives you plenty of warning if your sites are slipping in their performance and rankings.
They have numerous bots working for them, crawling the web and determining how content should rank. If you follow these search engine optimization rules, you will surely have a site which returns at a high rank with relevant content.
To ensure your site is following all the search engine optimization rules, and you are a ‘newbie’ to website building, it may be best for you to hire the services of a SEO consultant so that you can learn from an expert.
How to hire a seo company in Faisalabad
If you want to make sure that your website is picked up by all the top search engines, you need to get it search engine optimized. For this purpose you should hire a SEO company in Faisalabad.
A SEO company service can help you to acquire the top search engine rankings in all the major search engines. They make it possible with the help of their expert ranking strategies.
The strategies adapted by the service can help you to attract a completely natural traffic from all the major search engines. The strategies are entirely ethical and can help you to increase your business by leaps and bounds.
Two of the popular strategies used by a SEO companies are Pay Per Click and Link Building.
Pay Per Click
The SEO Companies specializes in conducting the Pay Per Click campaigns. These campaigns are really effective and are really economical. The service will let you decide on the amount that you are willing to pay for a Pay Per Click campaign.
As mentioned above the service performs ethically. As soon as the campaign ends the account representative of the SEO Company service will evaluate the success of the campaign against the cost that you paid to run them.
Link Building
Link building is a wonderful tool to optimize your website for the search engines. SEO company in Delhi provides premium link building services to help your website become more popular.
The link building services are theme based. The links built by these services are entirely natural. These links are built with the help of dedicated professional link builders with years of experience.
SEO Companies in Faisalabad offers an optimized process with fast and effective link building strategies. This helps you to form theme based links that can help your website acquire top ranking on all the major search engines.
The SEO Companies in Faisalabad can also provide you with customized services to fulfill all your requirements. You will have to brief the company’s representative about your requirements. They will then suggest some strategies, which can help you reach the desired results.
In short the SEO company service can be very helpful in helping your website acquire the top search engine rankings.
A SEO company service can help you to acquire the top search engine rankings in all the major search engines. They make it possible with the help of their expert ranking strategies.
The strategies adapted by the service can help you to attract a completely natural traffic from all the major search engines. The strategies are entirely ethical and can help you to increase your business by leaps and bounds.
Two of the popular strategies used by a SEO companies are Pay Per Click and Link Building.
Pay Per Click
The SEO Companies specializes in conducting the Pay Per Click campaigns. These campaigns are really effective and are really economical. The service will let you decide on the amount that you are willing to pay for a Pay Per Click campaign.
As mentioned above the service performs ethically. As soon as the campaign ends the account representative of the SEO Company service will evaluate the success of the campaign against the cost that you paid to run them.
Link Building
Link building is a wonderful tool to optimize your website for the search engines. SEO company in Delhi provides premium link building services to help your website become more popular.
The link building services are theme based. The links built by these services are entirely natural. These links are built with the help of dedicated professional link builders with years of experience.
SEO Companies in Faisalabad offers an optimized process with fast and effective link building strategies. This helps you to form theme based links that can help your website acquire top ranking on all the major search engines.
The SEO Companies in Faisalabad can also provide you with customized services to fulfill all your requirements. You will have to brief the company’s representative about your requirements. They will then suggest some strategies, which can help you reach the desired results.
In short the SEO company service can be very helpful in helping your website acquire the top search engine rankings.
Geo Targeting: A New Criteria for SEO
Today Google supports Geo-targeting, which targets user in a particular location, it also provides us with Geographic target tool, which will help in determining how a website appears in country specific search results.
One needs to think carefully about Geo-targeting program to satisfy as many factors as possible. Geo-targeting will become very important for future SEO, it will provide more Relevant search results depending on the location as well as language.
That is, it is important to have servers located in the area where your website belongs to, so that, it appears in the country specific search results.
There are some points to keep in mind as far as Geo targeting SEO concerns-
Ø There is an Australian web site and the client is other Australian then it is better to buy a Domain name .com.au by spending few dollars.
Ø As Web Hosting concerns, also here spend some extra dollars so that the website get hosted in the country that you are targeting.
Ø Use the type of wordings which your clients get understand and are familiar with. It is must to check spellings too.
As we know, that the ranking of a web site will differ in SERPS of different countries. Any one will want his/her site to be ranked first in SERPS of the country where his/her business gets targeted.
For a website to be ranked first, we require some Geo Targeting SEO strategies, like as I mentioned in above points that, The Domain Name should be used according to the country, i.e. if you target customer from Australia then domain name should be .au.
Then comes to Hosting, it is important that the web site should get hosted in a country where you are targeting. Otherwise, if your site is getting hosted by Australian company and its Servers are located somewhere in U.K. then your site will not rank well in SERPS of Australia.
Your business address should be placed in the footer of the Site so that Google will easily determine the location of the web site.
Another comes the inbound links, the more your site is getting links from UK web site, the higher your web pages will rank in Google UK, Same with the traffic, if the visitors visiting your Web site are more from UK via Google then it will rank higher on SERPS of UK.
It is very important while doing geo targeting SEO to check whether you are implementing essential factors or not because for good incrementation of SEO, we have to build websites which are rich in contents showing some brand so that more visitors or we can say targeted visitors will visits to site via Google which will help in increasing traffic to your Website that will surely increase your ROI.
How does Geo Targeting Works?
If someone who is mapped to a different location through a corporate Internet service provider, or long-distance Internet service provider, their location may not be accurately represented. More than this if the searcher is accessing the Internet from a private IP address, ad Center is unable to target to an unknown location.
Cases where geo-targeting may not be accurate:
* When the user is accessing the Internet through a private network. In that case, the customer will see non geo-targeted ads because ad Center cannot target to an unknown address.
* When the user is accessing the Internet from a different location. For example, often corporations map all of their IP addresses to a single location which does not necessarily encompass the location of all of the searchers on their network.
One needs to think carefully about Geo-targeting program to satisfy as many factors as possible. Geo-targeting will become very important for future SEO, it will provide more Relevant search results depending on the location as well as language.
That is, it is important to have servers located in the area where your website belongs to, so that, it appears in the country specific search results.
There are some points to keep in mind as far as Geo targeting SEO concerns-
Ø There is an Australian web site and the client is other Australian then it is better to buy a Domain name .com.au by spending few dollars.
Ø As Web Hosting concerns, also here spend some extra dollars so that the website get hosted in the country that you are targeting.
Ø Use the type of wordings which your clients get understand and are familiar with. It is must to check spellings too.
As we know, that the ranking of a web site will differ in SERPS of different countries. Any one will want his/her site to be ranked first in SERPS of the country where his/her business gets targeted.
For a website to be ranked first, we require some Geo Targeting SEO strategies, like as I mentioned in above points that, The Domain Name should be used according to the country, i.e. if you target customer from Australia then domain name should be .au.
Then comes to Hosting, it is important that the web site should get hosted in a country where you are targeting. Otherwise, if your site is getting hosted by Australian company and its Servers are located somewhere in U.K. then your site will not rank well in SERPS of Australia.
Your business address should be placed in the footer of the Site so that Google will easily determine the location of the web site.
Another comes the inbound links, the more your site is getting links from UK web site, the higher your web pages will rank in Google UK, Same with the traffic, if the visitors visiting your Web site are more from UK via Google then it will rank higher on SERPS of UK.
It is very important while doing geo targeting SEO to check whether you are implementing essential factors or not because for good incrementation of SEO, we have to build websites which are rich in contents showing some brand so that more visitors or we can say targeted visitors will visits to site via Google which will help in increasing traffic to your Website that will surely increase your ROI.
How does Geo Targeting Works?
If someone who is mapped to a different location through a corporate Internet service provider, or long-distance Internet service provider, their location may not be accurately represented. More than this if the searcher is accessing the Internet from a private IP address, ad Center is unable to target to an unknown location.
Cases where geo-targeting may not be accurate:
* When the user is accessing the Internet through a private network. In that case, the customer will see non geo-targeted ads because ad Center cannot target to an unknown address.
* When the user is accessing the Internet from a different location. For example, often corporations map all of their IP addresses to a single location which does not necessarily encompass the location of all of the searchers on their network.
Friday, May 22, 2009
Picking an SEO Company
Search engine optimization is the foundation of any online marketing venture. A majority of people use search engines such as Google to find the products and services they need and that means you need a solid search marketing plan to make the most of valuable search traffic.
Finding the right search engine optimization company can be a daunting task because many search engine companies' services are shrouded in mystery. You never know if they are using shady seo techniques that could actually damage your site in the long run and potentially cost you thousands of dollars.
They may even be outsourcing the work to untrained workers who know little about seo. If you are looking for peace of mind and you want to know exactly what type of services you are getting for your money you should find an seo company that offers SEO Packages.
Common link building tactics you will find in the best seo packages are forum posting, article submissions, traditional link building and press releases submissions. Its good to have a variety of incoming links using important keyword phrases for a more natural linking profile and remember quality is much better than quantity. It is much more natural to search engine to see a few quality incoming links to your website as opposed to 6,000 directory links.
So if you are interested in the long-term benefits from search engine optimization be sure to check out some companies that offer custom search engine optimization packages within your budget range that clearly describe what link building services you are going to get for your money.
Finding the right search engine optimization company can be a daunting task because many search engine companies' services are shrouded in mystery. You never know if they are using shady seo techniques that could actually damage your site in the long run and potentially cost you thousands of dollars.
They may even be outsourcing the work to untrained workers who know little about seo. If you are looking for peace of mind and you want to know exactly what type of services you are getting for your money you should find an seo company that offers SEO Packages.
Common link building tactics you will find in the best seo packages are forum posting, article submissions, traditional link building and press releases submissions. Its good to have a variety of incoming links using important keyword phrases for a more natural linking profile and remember quality is much better than quantity. It is much more natural to search engine to see a few quality incoming links to your website as opposed to 6,000 directory links.
So if you are interested in the long-term benefits from search engine optimization be sure to check out some companies that offer custom search engine optimization packages within your budget range that clearly describe what link building services you are going to get for your money.
Monday, May 11, 2009
Building Your Web Forum, and What To Do With It
Many years since they were first introduced, internet based message boards remain as important as they have always been, if not even more so. With many new forums opening every day, it can sometimes be difficult for a new forum to attract an audience of it’s own, but having a game plan ready in advance should certainly help you. This article should help to get your planning under way, and to give a better indicator on what lies ahead.
One of the first things you will want to do for your new forum is decide how and what you will be using it for, and if you are planning to use it as a stand alone forum in place of a website, or in addition to one. When you already have a website with a dedicated following, it can help to generate interest in your forum right out of the box, and you should generally find this route easier, than if you were to try and start a brand new forum from scratch, with no audience at the ready.
Another important decision is if you want to go with a forum at a pay host, or if you want to try out a free forum host, and contrary to what some people may say, free forum hosts offer a nice starting point for new forum owners, who aren’t yet sure if they want to invest in a paid forum, which may potentially fail. Also be sure to take a look at the various types of forum software out there, and see which one looks the best to you, and has all the features that you want or need. Currently, the most popular forum software is Vbulletin, Phpbb, and Invision Power Board. While Vbulletin and Invision require buying licenses which can cost hundreds of dollars, Phpbb can be used entirely for free, assuming that you have a hosting site to place it on. There are also large numbers of lesser known forum software, many of which are also free, and could be more to your liking than Phpbb.
Depending on if your forum will be used for your business or just for recreational discussions, you may have different goals on what you hope to achieve out of a forum, and what kind of activity level you are anticipating. Most forums have a staff of at least a few people to help out around the forum, and to be there for members when you can’t be. Finding willing staffers for a business forum without being prepared to pay them can sometimes be difficult, so be sure that whoever you pick is reliable and trustworthy. Even non-business forums are often in need of a staff, to help the forum’s community to grow, and to keep the existing user base happy and healthy.
Picking an easy to remember, but unique name for your forum can also help to attract and retain members, and generally shorter names are better for this, but not always. You want to pick a name that people will associate with your forum, so be sure that the name suits whatever your forum is about.
One of the first things you will want to do for your new forum is decide how and what you will be using it for, and if you are planning to use it as a stand alone forum in place of a website, or in addition to one. When you already have a website with a dedicated following, it can help to generate interest in your forum right out of the box, and you should generally find this route easier, than if you were to try and start a brand new forum from scratch, with no audience at the ready.
Another important decision is if you want to go with a forum at a pay host, or if you want to try out a free forum host, and contrary to what some people may say, free forum hosts offer a nice starting point for new forum owners, who aren’t yet sure if they want to invest in a paid forum, which may potentially fail. Also be sure to take a look at the various types of forum software out there, and see which one looks the best to you, and has all the features that you want or need. Currently, the most popular forum software is Vbulletin, Phpbb, and Invision Power Board. While Vbulletin and Invision require buying licenses which can cost hundreds of dollars, Phpbb can be used entirely for free, assuming that you have a hosting site to place it on. There are also large numbers of lesser known forum software, many of which are also free, and could be more to your liking than Phpbb.
Depending on if your forum will be used for your business or just for recreational discussions, you may have different goals on what you hope to achieve out of a forum, and what kind of activity level you are anticipating. Most forums have a staff of at least a few people to help out around the forum, and to be there for members when you can’t be. Finding willing staffers for a business forum without being prepared to pay them can sometimes be difficult, so be sure that whoever you pick is reliable and trustworthy. Even non-business forums are often in need of a staff, to help the forum’s community to grow, and to keep the existing user base happy and healthy.
Picking an easy to remember, but unique name for your forum can also help to attract and retain members, and generally shorter names are better for this, but not always. You want to pick a name that people will associate with your forum, so be sure that the name suits whatever your forum is about.
Search Engine Software – Is It necessary?
Have you ever walked into a greatly disorganized store? No matter how much you try and find the one item you are looking for, actually discovering that item can be far less than discouraging. Well, if your website is hard for visitors to navigate, all the SEO tactics in the world won’t help them to find what they are looking for. Eventually, short attention-spanned internet users will simply leave your site feeling frustrated. This is where search engine software comes into play. This type of software makes your site a lot easier for users to, well, use.
What does search engine software actually do? While different programs will work in varying manners, most types of this software actually create an effective way for users to search your site. By providing a search box, cataloguing all the information on your site and using various search terms, your site will become as organized as your linen closet. This means that users can enter your site, find what they want, and leave feeling happily satisfied. This is precisely the kind of impression that you want to leave on your potential customers.
Marketing any kind of site is really all about the complete package. You have to have the right marketing tools in place in order to gain any attention from users. You have to be placed within the top five spots of a search engine, and you have to have a great website that looks professional. You also need to have a way for users to easily flip through your site without a lot of trouble and hassle. When all of these things are combined (and only then) you can expect to receive a lot of repeat (and initial) business. This is why search engine software may be just the thing that your site is missing.
There’s nothing simple about marketing your own site. This is why using a professional grade SEO Marketing Tools like SEOintelligence is crucial. This kind of company can create an entire, comprehensive, complete, package for your site. From start to finish, your site needs to have all of those essential elements, and it needs to stay on top of all the latest internet tactics at all times. It is only after all of these things have been applied to your site that you can sit back and relax. Do you need search engine software? You do if you want to keep your site organized and user-friendly.
What does search engine software actually do? While different programs will work in varying manners, most types of this software actually create an effective way for users to search your site. By providing a search box, cataloguing all the information on your site and using various search terms, your site will become as organized as your linen closet. This means that users can enter your site, find what they want, and leave feeling happily satisfied. This is precisely the kind of impression that you want to leave on your potential customers.
Marketing any kind of site is really all about the complete package. You have to have the right marketing tools in place in order to gain any attention from users. You have to be placed within the top five spots of a search engine, and you have to have a great website that looks professional. You also need to have a way for users to easily flip through your site without a lot of trouble and hassle. When all of these things are combined (and only then) you can expect to receive a lot of repeat (and initial) business. This is why search engine software may be just the thing that your site is missing.
There’s nothing simple about marketing your own site. This is why using a professional grade SEO Marketing Tools like SEOintelligence is crucial. This kind of company can create an entire, comprehensive, complete, package for your site. From start to finish, your site needs to have all of those essential elements, and it needs to stay on top of all the latest internet tactics at all times. It is only after all of these things have been applied to your site that you can sit back and relax. Do you need search engine software? You do if you want to keep your site organized and user-friendly.
Getting The Best Out Of Contextual Link Building
By jos11:29 PMDon’t Stick to Just One, Find a Good Provider, Keep It Interesting, Look for Popular Blogs2 comments
Contextual link building is often touted as one of the best and most effective forms of SEO. However, you won’t get those benefits unless you use the technique properly. Many Internet marketers tend to make incomplete use of contextual link building, and so waste both money and hosting space. Here’s how to maximize what you’re getting out of your contextual link building campaign.
Look for Popular Blogs
Given the way that Google calculates your page’s ranking, the benefits that you’ll get from contextual link building will be directly proportional to the rankings of the blogs that carry your articles. The more popular the blogs, the greater your rise up the rankings ladder will be.
Quality-conscious contextual link building service providers have minimum standards – typically between PR10 and PR3 – for blogs that will host your links’ articles. That way, you’re assured of at least so much improvement with regard to your site’s rankings.
Don’t Stick to Just One
While finding one good blog or article site is good, it’s far from sufficient if you want real and significant results. You’ll need at least a short list of blogs – yes, that’s plural – if you want your site to move up any noticeable amount. Limiting yourself to just one will require you to wait a very long time before you see anything happening.
This is something that good contextual link building service providers know and try to address. A good provider would have at least a few blogs available for any niche, or a contingency plan in case it doesn’t have a certain niche covered. Some are affiliated with entire networks of blogs so that your links make it to as many places as possible quickly.
Keep It Interesting
Even if your link building service provider posts new articles everyday, it’s not going to work if all that content just talks about the same things. There’s nothing to motivate your readers to keep coming back to your site, and that minimizes the effectiveness of your link building efforts.
Variety is the key here. Your provider has to make every post look unique and fresh so that readers have a reason to visit again and again. After all, if there’s something new to read everyday, then readers will be more likely to make return visits. And remember: the more people visit the sites that have your links, the likelier they’ll be to click those links.
Find a Good Provider
In order to be able to do the job properly, your contextual link building service provider must have all the groundwork already laid out. For example, the blogs must already have been contacted and set up for your links. Content must be prepared early on to ensure quality and variety.
Even if they tend to be slightly more expensive than no-name providers, established and brand name providers are worth getting for contextual link building. Just remember that you’ll be incurring an extra expense because you’re paying for their contacts and their resources. After all, in the world of contextual link building, it’s the most popular and visible one that literally comes out on top.
Look for Popular Blogs
Given the way that Google calculates your page’s ranking, the benefits that you’ll get from contextual link building will be directly proportional to the rankings of the blogs that carry your articles. The more popular the blogs, the greater your rise up the rankings ladder will be.
Quality-conscious contextual link building service providers have minimum standards – typically between PR10 and PR3 – for blogs that will host your links’ articles. That way, you’re assured of at least so much improvement with regard to your site’s rankings.
Don’t Stick to Just One
While finding one good blog or article site is good, it’s far from sufficient if you want real and significant results. You’ll need at least a short list of blogs – yes, that’s plural – if you want your site to move up any noticeable amount. Limiting yourself to just one will require you to wait a very long time before you see anything happening.
This is something that good contextual link building service providers know and try to address. A good provider would have at least a few blogs available for any niche, or a contingency plan in case it doesn’t have a certain niche covered. Some are affiliated with entire networks of blogs so that your links make it to as many places as possible quickly.
Keep It Interesting
Even if your link building service provider posts new articles everyday, it’s not going to work if all that content just talks about the same things. There’s nothing to motivate your readers to keep coming back to your site, and that minimizes the effectiveness of your link building efforts.
Variety is the key here. Your provider has to make every post look unique and fresh so that readers have a reason to visit again and again. After all, if there’s something new to read everyday, then readers will be more likely to make return visits. And remember: the more people visit the sites that have your links, the likelier they’ll be to click those links.
Find a Good Provider
In order to be able to do the job properly, your contextual link building service provider must have all the groundwork already laid out. For example, the blogs must already have been contacted and set up for your links. Content must be prepared early on to ensure quality and variety.
Even if they tend to be slightly more expensive than no-name providers, established and brand name providers are worth getting for contextual link building. Just remember that you’ll be incurring an extra expense because you’re paying for their contacts and their resources. After all, in the world of contextual link building, it’s the most popular and visible one that literally comes out on top.
Search Engine Optimization is an effective
Search engine optimization (SEO) refers to get traffic from search engines and other websites medium also. This method is divided into two parts containing onsite optimization and off site optimization. Onsite optimization refers to optimize website containing Meta tags, structure, pictures size, maintaining error URL, keywords research. There lots of facts that a optimizer needs to know before optimizing any websites. In onsite optimization, there are critical things like Meta tags, content updating and broken links.
Other part of search engine optimization is offsite optimization that refers to make links, that known as voted for any website, for any websites. For getting good ranking, number and quality of links have critical role. Quality links have more value than number of low quality links, but if we have good number of links of good quality links then our website would get good ranking over any keywords.
It is well known that getting better rankings has always been the endeavor of all webmasters. Such kind of ranking is only possible with proper optimization of the website. SEO services in Atlanta work towards such goals, trying to provide the best internet marketing and SEO service using good quality approach and effective SEO techniques. These companies do not make use of any kind of short term techniques or tactics for better rankings in the search engines, but they make use of all possible internet marketing techniques and strategies, with techniques such as linking of pages which in turn helping in their search engine rankings.
Website Structure: For any web designer, there is expectation of attractive website that show their business profile. For this reason, web designer use to make website containing flash or full of flash supported website. Flash is enemy of SEO that’s why any website containing flash would take more time to get good ranking than with out flash based website. Website is use to developed in table support format or CSS based supported. Table supported is traditional format and now given less value by search engine. There are format of alignment containing header, columns and footer. But for SEO purpose three columns structure is called best.
NetCreativeMind, using its experience in online marketing, offers you quality Articles & Press Releases Management services. We are working from our SEO center in the Indian sub-continent and have been offering effective Article and Press Releases Management services to our clients in USA, UK, Australia and New Zealand.
Search Engine Optimization is an effective tool that can help you attain the top most rankings in the search engines and also help to boost your site traffic. There are many sites on the web today that will assure you the best of search engine optimization services. It's all about selecting the right Search Engine Optimization firm that can help your site to sail to the top.
Search Engine Optimization is not everyone's cup of tea. If website optimization was so simple then everyone would have been on the top position in Google. However this is not possible. There are many techniques that are to be followed for ethical search engine optimization. This makes it very much important to select an appropriate Search Engine consultant that can help you with your website optimization needs.
Other part of search engine optimization is offsite optimization that refers to make links, that known as voted for any website, for any websites. For getting good ranking, number and quality of links have critical role. Quality links have more value than number of low quality links, but if we have good number of links of good quality links then our website would get good ranking over any keywords.
It is well known that getting better rankings has always been the endeavor of all webmasters. Such kind of ranking is only possible with proper optimization of the website. SEO services in Atlanta work towards such goals, trying to provide the best internet marketing and SEO service using good quality approach and effective SEO techniques. These companies do not make use of any kind of short term techniques or tactics for better rankings in the search engines, but they make use of all possible internet marketing techniques and strategies, with techniques such as linking of pages which in turn helping in their search engine rankings.
Website Structure: For any web designer, there is expectation of attractive website that show their business profile. For this reason, web designer use to make website containing flash or full of flash supported website. Flash is enemy of SEO that’s why any website containing flash would take more time to get good ranking than with out flash based website. Website is use to developed in table support format or CSS based supported. Table supported is traditional format and now given less value by search engine. There are format of alignment containing header, columns and footer. But for SEO purpose three columns structure is called best.
NetCreativeMind, using its experience in online marketing, offers you quality Articles & Press Releases Management services. We are working from our SEO center in the Indian sub-continent and have been offering effective Article and Press Releases Management services to our clients in USA, UK, Australia and New Zealand.
Search Engine Optimization is an effective tool that can help you attain the top most rankings in the search engines and also help to boost your site traffic. There are many sites on the web today that will assure you the best of search engine optimization services. It's all about selecting the right Search Engine Optimization firm that can help your site to sail to the top.
Search Engine Optimization is not everyone's cup of tea. If website optimization was so simple then everyone would have been on the top position in Google. However this is not possible. There are many techniques that are to be followed for ethical search engine optimization. This makes it very much important to select an appropriate Search Engine consultant that can help you with your website optimization needs.
Saturday, May 9, 2009
Avoiding Top SEO Mistakes
Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.
Splash Page
I’ve seen this mistake many times where people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.
This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.
Your homepage should include (at minimum) target keywords and links to important pages.
Non-spiderable Flash Menus
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.
Image and Flash Content
Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.
Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.
Versioning of Theme Design
For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.
“Click Here” Link Anchor Text
You probably see this a lot where people use “Click here” or “Learn more” as the linking text. This is great if you want to be ranked high for “Click Here”. But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”
Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
Common Title Tag Mistakes
Same or similar title text:
Every page on your site should have a unique tag with the target keywords in it. Many developers make the mistake of having the same or similar title tags throughout the entire site. That’s like telling the search engine that EVERY page on your site refers to the same topic and one isn’t any more unique than the other.
One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because, every single blog post will have the same text “Site Name > Blog Archive >” at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.
Exceeding the 65 character limit:
Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.
Keyword stuffing the title:
Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:
“Photo Tips & Photography Techniques for Great Pictures”
“Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query.
Empty Image Alt Attribute
You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for.
Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms “abstract” and “dj”.
Unfriendly URLs
Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.
Example of Friendly URL: domain.com/page-title
Example of Dynamic URL: domain.com/?p=12356
These things are the pillars of Search Engine Optimization and so to your web site’s success path.
Splash Page
I’ve seen this mistake many times where people put up just a big banner image and a link “Click here to enter” on their homepage. The worst case — the “enter” link is embedded in the Flash object, which makes it impossible for the spiders to follow the link.
This is fine if you don’t care about what a search engine knows about your site; otherwise, you’re making a BIG mistake. Your homepage is probably your website’s highest ranking page and gets crawled frequently by web spiders. Your internal pages will not appear in the search engine index without the proper linking structure to internal pages for the spider to follow.
Your homepage should include (at minimum) target keywords and links to important pages.
Non-spiderable Flash Menus
Many designers make this mistake by using Flash menus such as those fade-in and animated menus. They might look cool to you but they can’t be seen by the search engines; and thus the links in the Flash menu will not be followed.
Image and Flash Content
Web spiders are like a text-based browser, they can’t read the text embedded in the graphic image or Flash. Most designers make this mistake by embedding the important content (such as target keywords) in Flash and image.
Overuse of Ajax
A lot of developers are trying to impress their visitor by implementing massive Ajax features (particularly for navigation purposes), but did you know that it is a big SEO mistake? Because, ajax content is loaded dynamically, so it is not spiderable or indexable by search engines.
Another disadvantage of Ajax — since the address URL doesn’t reload, your visitor can not send the current page to their friends.
Versioning of Theme Design
For some reason, some designers love to version their theme design into sub level folders (i.e. domain.com/v2, v3, v4) and redirect to the new folder. Constantly changing the main root location may cause you to lose backlink counts and ranking.
“Click Here” Link Anchor Text
You probably see this a lot where people use “Click here” or “Learn more” as the linking text. This is great if you want to be ranked high for “Click Here”. But, if you want to tell the search engine that your page is important for a topic, than use, that topic/keyword in your link anchor text. It’s much more descriptive (and relevant) to say “learn more about {keyword topic}”
Warning: Don’t use the EXACT same anchor text everywhere on your website. This can sometimes be seen as search engine spam too.
Common Title Tag Mistakes
Same or similar title text:
Every page on your site should have a unique
One good example of bad Title Tag use would be the default WordPress theme. In case you didn’t know, the title tag of the default WordPress theme isn’t that useful: Site Name > Blog Archive > Post Title. Why isn’t this search engine friendly? Because, every single blog post will have the same text “Site Name > Blog Archive >” at the beginning of the Title Tag. If you really want to include the site name in the title tag, it should be at the end: Post Title | Site Name.
Exceeding the 65 character limit:
Many bloggers write very long post titles. So what? In search engine result pages, your title tag is used as the link heading. You have about 65 characters (including spaces) to get your message across or risk it getting cutoff.
Keyword stuffing the title:
Another common mistake people tend to make is overfilling the title tag with keywords. Saying the same thing 3 times doesn’t make you more relevant. Keyword stuffing in the Title Tag is looked at as search engine spam (not good). But it might be smart to repeat the same word in different ways:
“Photo Tips & Photography Techniques for Great Pictures”
“Photo” and “Photography” are the same word repeated twice but in different ways because your audience might use either one when performing a search query.
Empty Image Alt Attribute
You should always describe your image in the alt attribute. The alt attribute is what describes your image to a blind web user. Guess what? Search engines can’t see images so your alt attribute is a factor in illustrating what your page is relevant for.
Hint: Properly describing your images can help your ranking in the image search results. For example, Google image search brings me hundreds of referrals everyday for the search terms “abstract” and “dj”.
Unfriendly URLs
Most blog or CMS platforms have a friendly URL feature built-in, however, not every blogger is taking advantage of this. Friendly URL’s are good for both your human audience and the search engines. The URL is also an important spot where your keywords should appear.
Example of Friendly URL: domain.com/page-title
Example of Dynamic URL: domain.com/?p=12356
These things are the pillars of Search Engine Optimization and so to your web site’s success path.
Important Tips For Better Search Engine Optimization From Expert SEO Company in Pakistan
Search engine optimization is actually the effective utilization of search engines to draw traffic to a Web site, is an art. It is a continuously, ongoing evolving, high maintenance process that includes the customization of a site for better search engine ranking. Here you can find tips which can help you get into good search engines along with increasing traffic.Be careful while taking a new domain
Picking a good domain name can be essential for an online business. The shorter your domain the better is the chance that your prospects will type it. Don't use hyphens. Hyphens can kill a domain name.
Always focus on visitors
Don't expertise your website for search engines make it for your targeting visitors. Your visitors can find you from search engine and if your website information is not attractive to your visitors then no search engine can help you.
Make the website crawler-friendly
Search engine reads the website through its crawlers. Search engines can't fill out forms, can't read JavaScript links, menus, graphics and Flash. Hence make sure you have HTML links in the main navigation of every page. Create HTML site map pages made up of 100 or less text links to important pages on your site. Provide search engines with a XML site map list of all the URLs from your web site that you would like crawled.
Find the right keywords for your website
Don't be too simple while choosing keywords; Keyword is the basic foundation to your search engine marketing. Your target user will get you only through keywords which they type in search engines. The keyword you choose should be relevant to your business and services. Check the Popularity and Competition for the keyword when you are choosing.
Unique Content for a Website
As content is the king, unique content is the supreme master of the universe. Your content should be clear and descriptive. It is important to have relevant content for both search engine optimization and visitors, but having unique, well-written content is crucial to the overall success of the online venture. Your content should focus on the keywords and should be relevant and informative
Give priority on title tag
If you want to improve your search engine rankings, make sure that you use the web page title tags correctly. The contents of the TITLE tag are used by search engines to index the page. It's recommended that you write down all the important keywords that describe the web page contents and compose a sentence that should be used as the title of the page.
Building the inbound link for your website
Inbound Links are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of inbound links a website has is a good indicator of its popularity with search engines. Make sure your website features only related links. This makes your website featured in other similar websites, so if someone comes to that sites might visit your website also.
Picking a good domain name can be essential for an online business. The shorter your domain the better is the chance that your prospects will type it. Don't use hyphens. Hyphens can kill a domain name.
Always focus on visitors
Don't expertise your website for search engines make it for your targeting visitors. Your visitors can find you from search engine and if your website information is not attractive to your visitors then no search engine can help you.
Make the website crawler-friendly
Search engine reads the website through its crawlers. Search engines can't fill out forms, can't read JavaScript links, menus, graphics and Flash. Hence make sure you have HTML links in the main navigation of every page. Create HTML site map pages made up of 100 or less text links to important pages on your site. Provide search engines with a XML site map list of all the URLs from your web site that you would like crawled.
Find the right keywords for your website
Don't be too simple while choosing keywords; Keyword is the basic foundation to your search engine marketing. Your target user will get you only through keywords which they type in search engines. The keyword you choose should be relevant to your business and services. Check the Popularity and Competition for the keyword when you are choosing.
Unique Content for a Website
As content is the king, unique content is the supreme master of the universe. Your content should be clear and descriptive. It is important to have relevant content for both search engine optimization and visitors, but having unique, well-written content is crucial to the overall success of the online venture. Your content should focus on the keywords and should be relevant and informative
Give priority on title tag
If you want to improve your search engine rankings, make sure that you use the web page title tags correctly. The contents of the TITLE tag are used by search engines to index the page. It's recommended that you write down all the important keywords that describe the web page contents and compose a sentence that should be used as the title of the page.
Building the inbound link for your website
Inbound Links are links that are directed towards your website and are the building blocks to good Search Engine Optimization. The number of inbound links a website has is a good indicator of its popularity with search engines. Make sure your website features only related links. This makes your website featured in other similar websites, so if someone comes to that sites might visit your website also.
Important Tools You Must To Know For Creating Traffic To Your Website
For the internet entrepreneur that's on budget, there are always tools to create traffic to your website which are practically free. The only thing you will need to spend here is a bit of effort and time. You'll also be surprised at how easy it is to create a website that attracts targeted consumers. All you need to do is know the basics of organic search engine optimization.
Step one: keyword research
The first thing you need to do is to research about keyword popularity. Now, you can either choose a popular keyword that everyone's competing for, or choose a seldom-used keyword that can surely get you ranked highly on search engines. It really all depends on your marketing strategy, and you must have one if you're running a business online.
Either way, you should then include your chosen keyword to the text on your web pages. Remember, search engine crawlers recognize words which are either attached to your url address or included in your website articles. When you include these keywords, make sure that they fit into the content of your articles like a glove. Also, don't make the mistake of over-optimizing your website. When you overdo the keyword inclusions, you run the risk of being banned from popular search engines.
Step two: simple domain name and layout
Your domain name and your website layout are just as important in getting your site ranked higher in search engine listings. The secret here is to keep everything basic and simple. Make sure that you stay away from too many flash animations, frames, and photos. Make your website text-rich and useful. Also, keep to short, simple domain names. Ideally, your domain name should also contain the most popular keywords in your list. A catchy and precise domain name can be your ticket to free, instant, and long lasting search engine ranking.
Step one: keyword research
The first thing you need to do is to research about keyword popularity. Now, you can either choose a popular keyword that everyone's competing for, or choose a seldom-used keyword that can surely get you ranked highly on search engines. It really all depends on your marketing strategy, and you must have one if you're running a business online.
Either way, you should then include your chosen keyword to the text on your web pages. Remember, search engine crawlers recognize words which are either attached to your url address or included in your website articles. When you include these keywords, make sure that they fit into the content of your articles like a glove. Also, don't make the mistake of over-optimizing your website. When you overdo the keyword inclusions, you run the risk of being banned from popular search engines.
Step two: simple domain name and layout
Your domain name and your website layout are just as important in getting your site ranked higher in search engine listings. The secret here is to keep everything basic and simple. Make sure that you stay away from too many flash animations, frames, and photos. Make your website text-rich and useful. Also, keep to short, simple domain names. Ideally, your domain name should also contain the most popular keywords in your list. A catchy and precise domain name can be your ticket to free, instant, and long lasting search engine ranking.
Learning SEO to help your Website succeed online
The Internet Marketing Company a whole range of services to its clients so to make sure their sites succeed online. One of the services is called SEO or Search Engine Optimisation. This enables your website to be found in Google for specific keywords that you want to target for your website. To do this, the keywords you want to target can be discussed with the Internet Marketing Company and then they can offer recommendations and talk about where the keywords should be placed to get the best results.
Making sure that you target correct keywords is extremely important. You need to target keywords that meet with the following requirements:
- They must be relevant to your website
- They must not be too competitive
- People must being using them in Google
If you have some spare time, I would highly recommend that you learn SEO. This will give you some knowledge to work with and you shall then be able promote your site in Google for your chosen keywords.
There are two sides to SEO. Firstly there in on-page optimisation and secondly there is off-page optimisation. Both are equally important and to get the best results you should put good amounts of effort into both parts. Focusing on just one side of the SEO will not get you the best results and you may even see no results in some cases. It’s always a good idea to focus on the on-page optimisation side of things to begin with and then once you have completed this you can then move on to the second stage.
Tip: If you want the best on-page results simply type your target keyword into Google and then click on the first website that is listed. By analysing this site you will be able to copy the methods employed by your biggest competitors. This will give you an idea about the acceptable level of keyword density for your web pages along with various other factors.
The Internet Marketing Company can help you achieve the best possible results by using various software tools and will be able to offer you help and guidance on optimising your website. SEO is easy to understand, but executing it in such a way to get the best results is the tricky part. This is where the Internet Marketing Company comes in. They can offer expert advice and knowledge about SEO so that you can improve your current rankings.
Making sure that you target correct keywords is extremely important. You need to target keywords that meet with the following requirements:
- They must be relevant to your website
- They must not be too competitive
- People must being using them in Google
If you have some spare time, I would highly recommend that you learn SEO. This will give you some knowledge to work with and you shall then be able promote your site in Google for your chosen keywords.
There are two sides to SEO. Firstly there in on-page optimisation and secondly there is off-page optimisation. Both are equally important and to get the best results you should put good amounts of effort into both parts. Focusing on just one side of the SEO will not get you the best results and you may even see no results in some cases. It’s always a good idea to focus on the on-page optimisation side of things to begin with and then once you have completed this you can then move on to the second stage.
Tip: If you want the best on-page results simply type your target keyword into Google and then click on the first website that is listed. By analysing this site you will be able to copy the methods employed by your biggest competitors. This will give you an idea about the acceptable level of keyword density for your web pages along with various other factors.
The Internet Marketing Company can help you achieve the best possible results by using various software tools and will be able to offer you help and guidance on optimising your website. SEO is easy to understand, but executing it in such a way to get the best results is the tricky part. This is where the Internet Marketing Company comes in. They can offer expert advice and knowledge about SEO so that you can improve your current rankings.
Wednesday, May 6, 2009
Linking at the Speed of Light
Search engine visibility can make or break a website. For those of you who use website as the only channel for doing business, shutting shop could be the only viable option left in the given scenario.
The importance of link building stems from the significance of online visibility for any given website, and how it can be ‘effectively’ implemented to gain this visibility. I have stressed on the word ‘effectively’ because if done wrong, it could potentially destroy everything you worked hard to build. Over the years, I have witnessed unnatural link building play havoc with organic ranking and has been surmised in countless posts.
Search engines, especially Google, have ranking algorithms that consider links as a ranking parameter. There are hundreds of other ranking parameters but link building is the most abused/overused one. Many of us fail to comprehend the fact that it would only deliver the goods if done ‘Right’. Links coming in ‘fast and furious’ is most likely to trigger ‘link spam filters’ devised by search engines to keep spammers at bay. Drop in organic search rankings is the most likely outcome of link spamming. And you can not use ignorance as your alibi.
‘Slow and steady wins the race’ seems to be the mantra for successful link building. Building links at a pace that appears natural to search engines is imperative to avoid any detrimental effect. Nobody (including me) can be certain about the exact number of links that needs to be developed, over a certain period of time, to make it look natural. Your guess is as good as mine.
Anecdotal data suggests that 5-8 links developed over a period of one week does not attract the attention of spam filters. While other people may have their own numbers to go by, based on their experience, 5-8 links/week is more or less a general consensus.
Are there any exclusion to this rule, well yes – social media. The link acquisition speed on social media can be phenomenal if you hit the right spot. Social media command an astounding foot-fall and the influx of links could surpass your wildest imagination. It shouldn’t, however, ring the alarm bell. Search engines treat them as regular links and are absorbed in the algorithm.
If I had to summarize this post in one line it would be “As organic food is to your health, natural link building is to your website.”
The importance of link building stems from the significance of online visibility for any given website, and how it can be ‘effectively’ implemented to gain this visibility. I have stressed on the word ‘effectively’ because if done wrong, it could potentially destroy everything you worked hard to build. Over the years, I have witnessed unnatural link building play havoc with organic ranking and has been surmised in countless posts.
Search engines, especially Google, have ranking algorithms that consider links as a ranking parameter. There are hundreds of other ranking parameters but link building is the most abused/overused one. Many of us fail to comprehend the fact that it would only deliver the goods if done ‘Right’. Links coming in ‘fast and furious’ is most likely to trigger ‘link spam filters’ devised by search engines to keep spammers at bay. Drop in organic search rankings is the most likely outcome of link spamming. And you can not use ignorance as your alibi.
‘Slow and steady wins the race’ seems to be the mantra for successful link building. Building links at a pace that appears natural to search engines is imperative to avoid any detrimental effect. Nobody (including me) can be certain about the exact number of links that needs to be developed, over a certain period of time, to make it look natural. Your guess is as good as mine.
Anecdotal data suggests that 5-8 links developed over a period of one week does not attract the attention of spam filters. While other people may have their own numbers to go by, based on their experience, 5-8 links/week is more or less a general consensus.
Are there any exclusion to this rule, well yes – social media. The link acquisition speed on social media can be phenomenal if you hit the right spot. Social media command an astounding foot-fall and the influx of links could surpass your wildest imagination. It shouldn’t, however, ring the alarm bell. Search engines treat them as regular links and are absorbed in the algorithm.
If I had to summarize this post in one line it would be “As organic food is to your health, natural link building is to your website.”
Link building: Where consistency matters
Link building efforts are tended to make a website appear in the organic listing. Links are definitely the important aspect of ranking, but there are many other factors in Link Building to take into consideration as well. Among all, the key factor is consistency! Suppose, if you are building 50 quality inbound links a day, and you are keeping up with that rate for more than a year or so, it‘s fine- you should carry on. But, if you take a break for a month or two in between, it can be a big blunder.
Why Consistency is Good?
Now let me explain this in detail. Google, Yahoo! and other search engines use inbound links to determine the quality of a website, which ultimately affect the ranking of website in organic search results. For example, you have a web-designing website. Perhaps you have put some links over thematic and quality site on the top of the page, and manage to get a top ranking in SERP. But what after few days when those links will get camflouged by other links in that page and visitors are not able to find them? When that happens, search engines give weight-age to other quality websites and you will see steady decline in ranking .Then you will have to fight again for higher ranking!
How can you avoid this BIG mistake? Its’ easy. If you bother about building links only once or twice a month, then you are dead wrong. If you are thinking to make a lasting impact on your websites search engine ranking, all link building campaigns need to be stable and consistent.
Consistent Link Building and SEO Success
Fortunately or unfortunately, all SEO efforts need to be performed consistently, as frequent changes in links and/or content attracts search engines toward the website easily. The main reason behind this is search engine algorithms which encourage you to appear natural. If you are not building links consistently, search engines would be the first to judge your incredibility, as they consider it a ‘non-organic’ link building activity. The underline theory is that, if you want to show up Link Building “organic”, you should concentrate on building links with consistent speed rather than building too many links too fast.
If you are clear on your SEO goal, start Link Building with as much consistency as you can. It can please the spider and help you to build links with ease.
Why Consistency is Good?
Now let me explain this in detail. Google, Yahoo! and other search engines use inbound links to determine the quality of a website, which ultimately affect the ranking of website in organic search results. For example, you have a web-designing website. Perhaps you have put some links over thematic and quality site on the top of the page, and manage to get a top ranking in SERP. But what after few days when those links will get camflouged by other links in that page and visitors are not able to find them? When that happens, search engines give weight-age to other quality websites and you will see steady decline in ranking .Then you will have to fight again for higher ranking!
How can you avoid this BIG mistake? Its’ easy. If you bother about building links only once or twice a month, then you are dead wrong. If you are thinking to make a lasting impact on your websites search engine ranking, all link building campaigns need to be stable and consistent.
Consistent Link Building and SEO Success
Fortunately or unfortunately, all SEO efforts need to be performed consistently, as frequent changes in links and/or content attracts search engines toward the website easily. The main reason behind this is search engine algorithms which encourage you to appear natural. If you are not building links consistently, search engines would be the first to judge your incredibility, as they consider it a ‘non-organic’ link building activity. The underline theory is that, if you want to show up Link Building “organic”, you should concentrate on building links with consistent speed rather than building too many links too fast.
If you are clear on your SEO goal, start Link Building with as much consistency as you can. It can please the spider and help you to build links with ease.
Tuesday, May 5, 2009
How Can the Top SEO Companies Help You Generate ROI
The recession has driven all the webmasters to think bout their return on Investment. Many online marketers are confused whether they should hire one of the top SEO companies. Of course, it is better to think twice before you wager on any SEO company, but it is certain that the SEO company will definitely help you get return on investment from your online business.
Analyzing your Goals
Every webmaster has their specific goals. Although return on investment is the prime consideration of all online marketers, they have different marketing goals. Some want to be visible in the global market where as others limit their periphery to local market only. But all of them want to top in their industry. The top SEO companies can understand the requirements of their clients and their expectation from the online marketing. It is the responsibility of the SEO service providers to consider the goals of their clients, and, analyze the market and industry, research their competitors, and select keywords accordingly.
SEO is the process of getting high ranks on the SERPs and generating more traffic for the website. If the goals are not clear it is difficult to set proper strategies for SEO.
Developing and Implementing Strategies of SEO
Generating good return on investment is easy through online marketing if you can develop proper strategy for SEO. That is why it is essential to select an experience SEO service provider who has developed skill in managing different kind of SEO projects. Every website has specific requirements and every website needs a unique optimization process. The first step of SEO is to analyze the website, its competitors and the industry. After that the top SEO companies develop the best SEO practices that can support the online business of the website. Developing strategies for the website optimization is the most crucial part search engine optimization. Again if the strategies are not implemented properly by the SEO company, you may end up in only wasting money and time.
Targeting the Niche Customers
The ROI on your website depends on the kind of customers you are targeting. The top SEO companies know that it may be relatively easy to get top rankings on the SERPs and get online visitors to your website, but it is really difficult to find the visitors who can turn into customers. Although it isd not possible for any SEO company to guarantee conversation rate on your website, it can help you get niche audience who are really interested in your services.
You can discuss with your SEO company about the goals and the kind of visitors that you want to target. If the service provider is an efficient one it will start building links from the websites where your prospective customer frequent.
When you are hiring one of the top SEO companies, you are giving them the authority to manage your online marketing. Your revenue generation and ROI depend on their expertise and performances. Hence, it is essential for you act smart while selecting an SEO service provider for your online marketing.
Analyzing your Goals
Every webmaster has their specific goals. Although return on investment is the prime consideration of all online marketers, they have different marketing goals. Some want to be visible in the global market where as others limit their periphery to local market only. But all of them want to top in their industry. The top SEO companies can understand the requirements of their clients and their expectation from the online marketing. It is the responsibility of the SEO service providers to consider the goals of their clients, and, analyze the market and industry, research their competitors, and select keywords accordingly.
SEO is the process of getting high ranks on the SERPs and generating more traffic for the website. If the goals are not clear it is difficult to set proper strategies for SEO.
Developing and Implementing Strategies of SEO
Generating good return on investment is easy through online marketing if you can develop proper strategy for SEO. That is why it is essential to select an experience SEO service provider who has developed skill in managing different kind of SEO projects. Every website has specific requirements and every website needs a unique optimization process. The first step of SEO is to analyze the website, its competitors and the industry. After that the top SEO companies develop the best SEO practices that can support the online business of the website. Developing strategies for the website optimization is the most crucial part search engine optimization. Again if the strategies are not implemented properly by the SEO company, you may end up in only wasting money and time.
Targeting the Niche Customers
The ROI on your website depends on the kind of customers you are targeting. The top SEO companies know that it may be relatively easy to get top rankings on the SERPs and get online visitors to your website, but it is really difficult to find the visitors who can turn into customers. Although it isd not possible for any SEO company to guarantee conversation rate on your website, it can help you get niche audience who are really interested in your services.
You can discuss with your SEO company about the goals and the kind of visitors that you want to target. If the service provider is an efficient one it will start building links from the websites where your prospective customer frequent.
When you are hiring one of the top SEO companies, you are giving them the authority to manage your online marketing. Your revenue generation and ROI depend on their expertise and performances. Hence, it is essential for you act smart while selecting an SEO service provider for your online marketing.
SEO in 2009 – What’s New
The changes that the new year is about to bring in the search engine optimization
techniques for online marketing are one of the hot topic of discussion all over the Web. The economic recession has been the central topic among the events of the previous year. A major change in the SEO strategies has been brought upon what with major banks collapsing which has impacted Wall Street as well as all over Europe. As a result the advertising and marketing budgets have gone down drastically. The financial crisis have kept online marketing thinking about the changes that year 2009 will bring on paid search marketing.
Here’s what the online marketers need to consider while changing their focus for SEO in the year 2009.
Ranking or Conversion – what is more important?
Conversion has more importance than ranking according to the latest SEO approach. It is true that a high ranking ensures better exposure and publicity to the website, but ultimately it is conversion that is the main objective behind this publicity. Conversion refers to the behaviour of the user that meets the campaign goals, which can be a registration, lead, purchase, or a sale. Search Engine Optimization focuses on the strategy of keyword density whereas conversion focuses on larger aspects such as content creation, generating traffic, and most importantly, increasing the return on investment, ROI. Experienced SEO firms, thus, realize that conversions are the true metrics for measuring the success of any SEO campaign.
Optimising and Marketing – what to look for?
More and more firms doing Search Engine Optimization Services are establishing themselves as marketing companies as against web designers. This shift indicates the journey of search engines to a great extent. SEO firms are now doing things such as creating the content, submitting web pages to web directories, and managing networks. This has happened due to an increased emphasis on the website content. Social Media Optimization and viral marketing programmes are replacing strategies focused on web designing. SEO techniques such as sitemap creation, HTML tag manipulation, and others are now getting less effective because the web is already exhausted with all these. Online marketing is emerging as a new idea driven creative process which is focussing on establishing online presence, building lasting relationships with the consumers, of course maximizing the revenues.
It is hard to predict what is in store in 2009. Therefore, we must prepare ourselves to fight the financial crisis, and set clear objectives to get back the lost market positions. SEO firms, at this stage, needs to decide on the direction they want to opt for, and move ahead as online marketers, leaving behind their age old identity as site optimization firms.
techniques for online marketing are one of the hot topic of discussion all over the Web. The economic recession has been the central topic among the events of the previous year. A major change in the SEO strategies has been brought upon what with major banks collapsing which has impacted Wall Street as well as all over Europe. As a result the advertising and marketing budgets have gone down drastically. The financial crisis have kept online marketing thinking about the changes that year 2009 will bring on paid search marketing.
Here’s what the online marketers need to consider while changing their focus for SEO in the year 2009.
Ranking or Conversion – what is more important?
Conversion has more importance than ranking according to the latest SEO approach. It is true that a high ranking ensures better exposure and publicity to the website, but ultimately it is conversion that is the main objective behind this publicity. Conversion refers to the behaviour of the user that meets the campaign goals, which can be a registration, lead, purchase, or a sale. Search Engine Optimization focuses on the strategy of keyword density whereas conversion focuses on larger aspects such as content creation, generating traffic, and most importantly, increasing the return on investment, ROI. Experienced SEO firms, thus, realize that conversions are the true metrics for measuring the success of any SEO campaign.
Optimising and Marketing – what to look for?
More and more firms doing Search Engine Optimization Services are establishing themselves as marketing companies as against web designers. This shift indicates the journey of search engines to a great extent. SEO firms are now doing things such as creating the content, submitting web pages to web directories, and managing networks. This has happened due to an increased emphasis on the website content. Social Media Optimization and viral marketing programmes are replacing strategies focused on web designing. SEO techniques such as sitemap creation, HTML tag manipulation, and others are now getting less effective because the web is already exhausted with all these. Online marketing is emerging as a new idea driven creative process which is focussing on establishing online presence, building lasting relationships with the consumers, of course maximizing the revenues.
It is hard to predict what is in store in 2009. Therefore, we must prepare ourselves to fight the financial crisis, and set clear objectives to get back the lost market positions. SEO firms, at this stage, needs to decide on the direction they want to opt for, and move ahead as online marketers, leaving behind their age old identity as site optimization firms.