A Guide to Hiring an SEO Provider

If your business has any online components (such as a website), then SEO is crucial to the ongoing success of your business. You may have the most expensive website in your industry, but without web traffic (visitors) to that website, it is essentially useless. It is not just traffic that you need, but targeted traffic. A good quality SEO service can provide relevant, consistent web traffic to your website(s). This guide will allow you, as a non-expert, to distinguish between good and bad SEO providers. There are many of both kinds, this guide should help you to find the good ones.

SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a crucial investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intention of "buying some SEO". Hiring an SEO provider should be viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google's ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it's almost as good as nowhere. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The 'big' keywords are not everything. It is better to be on the first page for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword 'accountant' (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword 'chartered accountant Preston'. A good SEO provider should research the keywords that your business could realistically rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find themselves achieving better search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimisation is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments.(Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They cannot guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider's job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between 'good' and 'bad' SEO providers:

Good SEO Providers

Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.

Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospective client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say "but I've already done the keyword research myself". Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, aiding social sharing, ensuring a good user experience, etc.

Bad SEO Providers

Bad SEO providers will want to take their clients' money as their first priority. They will not conduct proper keyword and market research, but will say, for example, "what are your three keywords and your URL that you want to rank for". If this happens (as it often does) you can be sure they are simply plugging your website into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective because the URL, or domain, may not match the client's desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website.

Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilising these methods can have an extremely detrimental effect on how your website is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely difficult to reverse.

Ensure you get the specialist SEO who knows how best to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.

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SEO Interview Questions and Answers for SEO Executives and Analysts

SEO Interview Questions for Freshers

If you’re applying for an SEO job at a beginner level, prepare for your job interview ahead of time with these SEO interview questions for recent graduates, or beginners. Many of these are appropriate SEO interview questions for 1-year experience and are geared toward someone with a solid education in SEO or some actual on-the-job experience.  

1. What makes a website search engine friendly?

   Several factors make a website search engine friendly, including keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user.

2. How do you measure SEO success?

   You might want to answer this question based on the type of company you’re interviewing for, as goals might differ. In addition, there are a variety of ways to measure key performance indicators (KPIs) and, therefore, success. During an SEO interview, possible answers might include increasing traffic to a website or particular landing page, increasing conversions such as newsletter signups or sales, growing the number of inbound links, driving traffic for a particular keyword phrase, or increasing referral traffic. It’s critical that an SEO professional measures result to know if the tactics and strategy need to change to succeed.

3. How did you learn SEO?

   Obviously, this answer will depend on your individual situation, but it matters because a potential employer wants to ensure that you are well-versed in SEO best practices. If you learned SEO by the seat of your pants at your last job because someone had to do it, an employer might doubt the quality of the skillset you offer. And, if that’s the case, you can always get certified before applying for that job to ensure you are well trained!

4. Which SEO tools do you regularly use?

   You will likely have tools you’re familiar with, and you’ll want to talk about those. If you don’t yet have much of a toolbox because you’re new to SEO, check out the multiple webmaster tools Google offers, as well as the tools offered by Moz.

5. How do you approach keyword research?

   As with the question above, your answer might vary. You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results. For example, perhaps you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword narrower so it’s targeted and has good search volume, but is not highly competitive.

6. What is link building and why does it matter?

   Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher and any given time. In addition to relevance, Google considers credibility too. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell, link building is what SEO professionals do to try and get links to their websites in order to improve search results.
   

7. What are backlinks?

   A backlink is what we call the links into a website from an external source, as mentioned in link building.

8. What is page speed and why does it matter?

   Page speed refers to how fast your site loads for a user, something Google takes into account while ranking websites since a faster loading page directly translate to better user experience. If the interviewer asks what you would do to increase page speed, describe how you’ve achieved this in the past with examples such as reducing image sizes, enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser caching, improve server response time, using a content distribution network to compress files, optimizing the code, etc.

9. What method do you use to redirect a page?

   In general, a 301 redirect is the best way to redirect a page so you don’t lose any SEO value that has been accumulated.

10. How can you do SEO for a video?

    Videos are growing increasingly popular on the web, which can improve SEO if the videos produced get attention and therefore shares and backlinks. But to get the video seen can require SEO to get it found, and Google can’t watch a video. It needs the same types of information required for text-based pages to rank a video. Including the transcript as a text is an easy way to do SEO for a video because search engines can crawl the text. In addition, the same attention should be paid to keywords, page titles, and descriptions.

11. Which meta tags matter?

    Meta tags have changed since SEO became a common practice, but two remain critical: the page title and the meta description. Stick to these when answering your interview question. The page title (sometimes called SEO title) plays an important role in ranking but it is also important because it is the title that shows on the Search Results Page (SERP). It must use a keyword to rank well with Google but it must also be compelling so a user will want to click on it. The meta description does not affect ranking, but it also plays a role in the SERP because it also must make the user want to click on the search result. You should also mention that Google recently increased the character length limit of meta descriptions to around 280 to 320 (no one is sure of the actual limit yet).

12. What is the difference between a do-follow and no-follow and how are they used?

    Nofollow links exist because we don’t want every single webpage or link to be something a search engine crawls and ranks. Therefore, no-follow link attributes tell search engine bots not to follow a certain link. The link is still clickable for a user, but not followed by a bot. On the other hand, all other links could be considered do-follow links, even though they don’t have to have special attributes to tell the search engine bots to follow them—the bots will by default.

13. Which SEO factors are not in your control?

    The biggest SEO factor not in your control is Google! How exactly Google ranks websites is unknown. The company does not make public the search algorithms it uses, although SEO professionals have determined the best practices we adhere to in order to achieve results. However, Google doesn’t like young domains that aren’t yet tried-and-true, and you can’t control that if you’re launching a new site. Nor can you force people to link to your site, share your content, spend more time on your site, or come back to your site for another visit. Google looks favorably on all of these factors and ideally a marketing department is working hard to create content and user experiences that will make these happen, but these factors are beyond the control of the SEO person.

14. What is on-page vs off-page SEO?

    This gets back to the question about the factors that are outside of your control. On-page SEO includes the factors you can control, such as keywords, content, page structure, internal linking, load time, etc. Off-page SEO includes those factors you can’t control, such as backlinks.

15. What are some black hat SEO practices to avoid?

    Ideally, you won’t interview with an organization that condones any black hat SEO practices, but it might be a trick question to make sure you wouldn’t use them either. Cloaking, keyword stuffing, copying content from another site, exchanging or trading links, buying links, hiding text, and using a link farm are all underhanded techniques frowned upon—and penalized—by Google.

16. What is the relationship between SEO and SEM?

    SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. The biggest difference between the two is that SEO is free and SEM is paid. SEM includes pay-per-click advertising and display ads that are purchased. Despite the major difference between the two, they work best in unison.

17. What qualities are required in order to be effective in an SEO role, in your opinion?

    This is a question requiring a subjective answer, but you might want to think through all of the different skill sets required to be good at this kind of job. An SEO professional must have good research skills, for one thing, as well as strong analytical skills. An ability to spot trends and adapt to change is also important. As you think through the answer to this SEO interview question, consider your own strengths as an SEO professional. Could you weave those into this answer?

The  SEO interview questions listed above are aimed towards professionals with about a year’s worth of experience. They’re likely transitioning into SEO as part of establishing a digital marketing career and perhaps have only a certification and not a reputed track record. For those with more experience, read on for advanced SEO interview questions.

SEO Interview Questions for Analysts

If you’re applying for an SEO analyst or specialist position, you should review the more advanced SEO interview questions below, because you probably won’t be asked about the beginner level SEO topics covered above.

1. What training do you have as an SEO analyst or specialist?

   This is a question only you can answer, but be prepared to answer it in a way that emphasizes your experience and any advanced SEO training you’ve done.

2. What kind of analytics do you perform and what do you look for?

   Because of the job you’re applying for, you might be asked several of these types of SEO analyst interview questions. Be ready. Talk about the tools you use for analytics, what you look for, and how you use those metrics to measure results and plan to make changes.
   

3. Which SEO analytics don’t get enough attention, in your opinion?
   

   As per the question above, you’ll answer this based on your own experience. It might be that there are features of Google Analytics that many people don’t know how to use, or that people get caught up in the details and forget to look at the big picture, or perhaps they neglect to align analytics to the SEO strategy. Answer the question as you see fit, but do be prepared to answer it.
   

4. What is keyword stemming and why does it matter?
   

   Keyword stemming is adding on to the stem of a word. For example, if the word interview was your stem, variations could be interviewing, interviewer, interviews. Using keyword stemming helps you to use more relevant keywords on a webpage without keyword stuffing or ending up with content that reads poorly.

5. What is the most important thing to look for when doing keyword research?
   

   This is a subjective question! People new to SEO tend to focus on popular keywords without considering the competitiveness of that keyword, so that’s something you could mention. Search volume and relevancy are other factors you might discuss.

6. What is a canonical issue?

   A canonical issue happens when you seem to have duplicate content. (Google penalizes for duplicate content.) This might happen if you have different versions of a URL pointing to the same webpage, for example, http://exampleURL.com and http://www.exampleURL.com.

7. How have you dealt with link penalties?

   We hope you haven’t had any link penalties slapped on you by Google due to your SEO efforts, and you might want to make that clear to your interviewer! Then address the steps you’ve taken to find bad links, and either fix them if you can or to disavow those you can’t.

8. Which webmaster tools do you use and why?

   Google offers so many valuable tools! Demonstrate your knowledge of them and your proficiency with them when answering this question.

9. What is Google’s preferred method of configuring a mobile site?

   Google prefers that mobile websites are configured using responsive web design.
   

10. What are rich snippets?

    Rich snippets are the featured text that appears at the top of the organic search results, in a box and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs.

11. Why do you need to know about backlinks to competitors’ websites?
    

    Doing an analysis of competitors’ websites is a useful way to execute a competitive analysis to basically see if you should be emulating anything that they are doing.

12. What is a link audit and why should you do one?

    A link audit is basically an audit of the links that point to your website, the backlinks. SEO experts to link audits prior to doing a link building campaign, but also to make sure external links are of the quality you want to help with SEO.

13. Which are the major Google updates that have impacted SEO?

    Panda and Penguin were the two most significant Google updates, although the search giant is constantly making changes to its search algorithm. Panda was introduced in 2011 and targeted poor quality content. The Penguin update was released in 2012 and targeted spammy link building techniques. Both are regularly updated by Google.

14. How has Hummingbird changed the landscape of search?
    

    Released in 2013, Hummingbird has helped to make search contextual, moving us away from the strict adherence to keywords toward understanding a searcher’s intent.

15. What are accelerated mobile pages (AMP)?

    MP is a Google-back project to push for pages that load quickly on mobile devices.

16. How do you stay up-to-date on the near-constant search algorithm changes?

    You’ll want to answer this question based on the sources that you rely on for up-to-date SEO and Google news.

17. How will you measure success as an SEO analyst or specialist at our organization?

    As with the answer above, this will be subjective, but be prepared to answer it by showing you understand SEO’s role in the bigger picture. Talk about aligning with business objectives, achieving goals and driving results, not just “winning more searches.” 

Those are some suggested SEO interview questions for professionals with around 3 years of experience under their belt or an SEO analyst. If management is the direction you’re headed in, you will want to keep reading for the SEO interview questions and answers for experienced managers and executives. 

SEO Interview Questions for Executives

If you’re interviewing for an SEO executive or manager position, you can expect to field questions about any of the topics addressed above, as well as questions about your management experience. As an SEO executive or manager, you’ll be expected to know SEO basics as well as other aspects of digital marketing, such as website optimization, content marketing, search engine marketing, strategy, and analytics. You will probably manage a team of copywriters and web developers in order to implement and achieve SEO goals for your organization.

1. What are some common SEO mistakes you’ve seen in other organizations?
   

   If you’re an experienced SEO executive or manager, this should be an easy question for you to answer! You can talk about the obvious mistakes such as using the wrong keywords (which is possible in so many ways), not keeping up with changes made by Google, not optimizing for mobile, ignoring analytics, and so on, but mention others that are particular to your experience too.

2. What is RankBrain and why does it matter?

   As with so many things Google, no one can say exactly what it is. RankBrain is part of Google’s search algorithm. It’s an Artificial Intelligence (AI) system used to process billions of web pages to help determine which results are the most relevant, in particular, queries that are new and not necessarily related to specific keywords (to really dumb down the explanation). There isn’t a way to optimize websites for RankBrain other than to continue to focus on quality content because RankBrain is less about keywords.

3. What is PageRank and why does it matter?

   PageRank is about credibility and it is used to help rank your pages. Credibility is determined in part by the age of the page, the amount and quality of the content, and the number of inbound links.

4. How do you use content marketing for SEO?

   Content marketing is crucial to effective SEO because Google wants quality content, it gives you content to optimize for SEO, and it creates content other websites will link to (when done right). Content marketing is often done via a blog, but content can be created in many other forms as well, such as video, podcasts, infographics, ebooks and so on.

5. How do you use social media marketing for SEO?

   The degree to which social media influences search rankings is not known, but social media still matters. For example, it can help you get backlinks when you share website content via social media platforms, and it builds your brand, which makes your website more likely to get the clicks on the search results page.

6. How do you see SEO and PPC working together to improve results?

   This is another SEO interview question you’ll answer based on your experience, but some specifics you might mention include how PPC can be used to drive traffic while waiting for pages optimized for SEO to start ranking. Also, we no longer have keyword research tools just for SEO, so we have to use PPC tools. PPC can be used to try out a keyword before committing to using it for SEO.

7. What is your approach to developing an SEO strategy?

   Again, you’ll answer this question based on your own experiences and knowledge. Factors you might mention include knowing the short- and long-term goals, knowing the competitive landscape, understanding the audience, etc. But how you as an SEO expert go about developing the strategy will probably be unique to your experience.

8. How do you evaluate web analytics to measure SEO performance?
   

   As part of your answer, you will want to talk about how you use Google’s web analytics to look at direct navigation, referral traffic, numbers of visits, conversions, time on page, etc. and how you interpret all of that data to measure the effectiveness of your SEO strategy.

9. What’s your greatest digital marketing success story?

   Obviously, this is an advanced SEO interview question we can’t help you with, but you have to anticipate and be ready to answer the question, preferably with some hard data to add credibility to your story.

10. What is your experience with managing a marketing or SEO team?

    Again, this is an advanced SEO interview question we can’t help you with, but you are interviewing for an SEO executive or manager job, so you will need to talk about your experience as a manager

11. Explain Google’s projected plan for indexes in 2018.

    Google is going to have two indexes, starting at some point in 2018: one for desktop searchers
    and one for mobile searches.

12. What is Hummingbird?

    Hummingbird was an overhaul of Google’s search algorithm, released in 2013. It strives to move beyond just keywords and understand a searcher’s intent.

13. Why do internal links matter?

    Internal links are links within your website linking to another page within your website. Internal links help all of the content on your website to get crawled and ranked.

14. What is Domain Authority?

    Domain Authority is a search engine ranking score developed by Moz. It predicts how well a website will rank in search results.

15. How do you stay current with Google’s changes as well as industry changes?

    To answer this question, you’ll want to talk about those blogs or newsletters you follow, probably including the well-known SEO websites such as Moz and Search Engine and, but also including any others, you find beneficial.

16. How do you see SEO changing in the near future?

This answer is more subjective and no one will fault you if it turns out your predictions were wrong, but giving a well thought out answer shows you pay attention to the industry. You can talk about the two indexes Google will start using in 2018 and how that will affect mobile SEO and the continued importance of providing a good user experience (and what that might look like). Local search is still a hot topic, as is voice search. Take a look at what the pundits are saying prior to your answering your SEO interview questions and you’ll come across as someone in the know.                                                                                                    




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5 Key Factors for Your Site to Get Ranked in Google Top-10 After Panda 3.6 & Pengiun Updates

Let me share with you the results of the research run by LinksManagement SEO specialists after the last Pengiun Update. We have analysed thousands of our clients websites' and their SEO strategies of achieveing #1 on Google and noticed that some of our clients have great results, whereas others don't. So we aimed at revealing the most important reasons WHY some clients cannot succeed to get ranked in Google Top 10, at that time when others successfully do that. For your convenience we expose these results below as the list of "must-do's":
1. Get rid of all the duplicated content.
It is not just an advice. It's a sharp necessity! After Panda 3.6 update having been launched by Google recently there's no way for the sites with duplicated content to be in Google top 10. So pay attention to the quality of your site content because the importance of this factor grows up from day to day. There are numerous content duplicate checker tools, which may help you find and get rid from all the duplicated content.
2. Become popular in social networks.
Today it is hard to imagine any successful Internet project, any site without well developed fan page on Facebook or without thousands of clicks on Google+ button which spread the site popularity all over the Web. Since now, when Google+ 1's and Facebook likes are integrated in search engine results, you just need to care about your being popular in social networks. (This is exactly why we've added social boost bonuses to our Independence Day Special.)
3. Pick up the links on the pages with various PR.
There were many words said about the naturality of the link building campaigns. And much more will be said. In this view, the diversity of PR of your links comes to the foreground. You should understand that only high PR or only low PR links in your backlink profile seem suspicious to Google. That's why the backlinks have to come from the webpages with different PR. Moreover, most of your links should come PR0 and PR N/A pages to look natural for Google. And this is exactly why we've added Directory Submission, Article Submission, Blog Commenting and Forum Posting services as BONUSES to our Independence Day Special, - because they'll give your website a lot of PR0 links and make your campaign look much more natural to Google! Especially after Pengiun Update. And before July 5 you can get all these bonuses totally free.
4. Your keywords have to be various as well.
Well, if we talk about natural links acquisition, we have to realize that the hundreds of links built for only one keyword are far from being considered as natural by Google. Thus, we DO suggest your building links for your site for different keywords. This moment can be crucial for your site getting to the wanted page #1.

For example, if your main keyword is 'real estate', feel free to get backlinks for such keywords as: real estate, real estate new york, affordable real estate, usa real estate, click here to see real estate, etc. Your keywords can contain your main keyword, but they should also contain some other additional words - this will make your campaign look natural to Google.
5. 40% of your links MUST NOT contain your keyword in the anchor text (this became VERY important after Pengiun Update)!
We've noticed that those of our clients, who have high rankings on Google right now after the last Google update, they all have numerous backlinks (approximately ~40%) without their keywords in the anchor texts. Google considers that natural link placement process implies your placing the links with just the URL being your anchor text or with the word combination like "click here". Thereupon, we suggest you to build 20% of links for just the URL address as an anchor text and 20% with the anchor texts like 'click here', 'view here', 'go here', 'for more details click here', 'read the details here', etc, - with those words, which people usually use to put a backlink to a website.

I know this sounds quite strange, especially after many years when all the links should have had your keywords in the anchor text, but this is not just a theory. This is a fact - to succeed, to get #1 on Google, you must have around 40% of your links WITHOUT your keyword being an anchor text.
I hope you will pay attention to all these tips, especially if you still can't cross the line of Top 

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Small Business SEO

It is one thing to have an entrepreneur mind, and another to plan for your business. Local SEO services for small businesses are here to help you reach your set goals. We offer the best services to the young, upcoming and even to the already existing businesses, who have the passion to make it big. It is just in order to have a website that stands out, and that which you can be found easily by potential clients. This is made possible by having a good set of key words on the web, and on the
first page of search.We offer cost effective services, and best solutions, such that reaching out to the rest of the world becomes a breeze. It is not a matter of picking any keyword, but those relevant to your particular kind of business. To make this happen, we have a good package for you. A working program that have designed services, which aids in proper website optimization for easy search! This program allows you to appear in the directories, an attraction to the reputable links. An insight to what search engine optimization does brings you to an understanding that your goals are attainable.
The services you enjoy include but not limited to being more visible during search, and finding you is just a click away.

This becomes an easy way to increase traffic on your site since you become more reliable and easy. Ultimately, there is increased revenue, a clear picture that your products, services are out there in the big market. What else are you looking for? Well you may be wondering how this works. Our services offer you an opportunity of getting displayed on a map just in the page. This actually magnifies you and potential users of your site will begin to look for you.It may be a challenge to some of the small businesses to appear in the search engines' directories considering the very many directories found online. Well Local SEO services for small businesses make it happen by having you listed by your physical addresses on search engines, relevant portals, the directories and even yellow pages. There are always updates done on your listing, and published with deliveries and reports done on the hosting search engine. It is also possible to edit any form of information at your own desired time, as long as you are subscribed. Take a chance!

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What Is Google Penguin?

The Google Penguin calculation, initially unleashed in April 2012, is a webspam calculation intended to target sites that utilization low-quality connection plans to rank high in Google SERPs.

Penguin had a prompt effect when it propelled in 2012.

I recall that this remark emerging:

Google has dropped the nuke

Google, it appeared, had pronounced war on unnatural connections:

this calculation speaks to another change in our endeavors to diminish web spam and advance astounding substance. While we can't unveil particular signs since we would prefer not to give individuals an approach to amusement our query items and exacerbate the experience for clients, our guidance for Webmasters is to concentrate on making amazing locales that make a decent client experience and utilize white cap SEO strategies (GOOGLE)

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Continuing to make the web more mobile friendly

Getting great, applicable answers when you seek shouldn't rely on upon what gadget you're utilizing. You ought to get the most ideal answer, whether you're on a telephone, desktop or tablet. A year ago, we began utilizing versatile kind disposition as a positioning sign on portable quests. Today we're declaring that starting in May, we'll begin revealing an upgrade to portable list items that builds the impact of the positioning sign to help our clients find significantly more pages that are pertinent and versatile well disposed.

On the off chance that you've effectively made your site portable inviting, you won't be affected by this redesign. On the off chance that you require support with your portable agreeable website, we suggest looking at the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which give direction on the most proficient method to enhance your versatile webpage. What's more, recollect, the aim of the pursuit inquiry is still an exceptionally solid sign — so regardless of the possibility that a page with superb substance is not portable inviting, it could in any case rank well on the off chance that it has incredible, applicable substance.

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Google AdWords Certification Program

Study for this exam

1. Introduction to AdWords.
2. Account management
3. Campaign and ad group management
4. Keyword targeting
5. Language and location targeting
6. Ad formats
7. Budgets and bidding
8. Measurement and optimization
9. Performance, profitability, and growth
10. Managing multiple accounts
11. Fundamentals PDF Download

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Main SEO Interview Questions and Answers

What is SEO?

Search engine optimization (SEO) is the procedure of changing the position of a site or a website page in a web search tool indexed lists (Natural or Characteristic effects).

Kinds of SEO

Two Types of SEO are

• On Page Optimization
• Off Page Optimization

SEO Methods:

Two SEO Techniques are

• White Hat SEO
• Black Hat SEO ( Negative SEO )

What is On Page Optimization? 

On-page Optimization is one of the sorts of SEO that alludes to variable that offers conclusion to a site or site page positioning on SERP ( Web search tool Effects Page ). On-Page Enhancement methods regulating a page by you or by your page coding. Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is additionally one of the sorts of SEO that are not regulated by the page coding. Illustrations of Off-page improvement Third party referencing, Website posting, Picture Imparting, Archive Offering, Feature Imparting, Illumination design docility, Expanding Page Rank and Page Power, Article tameness, Getting amazing connections from important destinations and so on.

What is Page Rank or PR? 

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage. 

What is a Backlink? 

Backlink methods approaching connections to a site or website page. Inbound connections are constantly superior to outbound connections. Those connections are otherwise called approaching connections, inlinks, internal connections and so on. Getting backlinks from high PR and important site is constantly great. Inlinks from .org, .edu locales might build your site or page positioning on SERP. Do-take after connections are superior to No-accompany joins. 

What are out bound Links? 

An outbound-join (OBL) or cordial connection is a connection from your site or page to an alternate site or site page.  

What is a keyword? 

Decisive word is an expression that is utilized for seeking through Internet searchers with a specific end goal to get effects identified with your looked question.  

What is Keyword Density?

Decisive word thickness is the rate thickness of a catchphrase or expression accessible on a site page contrasted with the aggregate number of words on the page. It is one of the vital positioning elements for web crawlers to show a site page on the SERP. Giving garbage essential words on a page might diminish the positioning of a site page.

What is Anchor Text?

Anchor Text is a clickable hyperlink that is otherwise called connection content, connection mark and connection title. The magic word held in the stay content might build the positioning of a site page that gets the approaching connection. 

 What are organic results?

The site visits come specifically through SERP and not through any Off Page Optimization is known as natural outcomes.

What is Googlebot?

Googlebot is the inquiry bot programming utilized by Google to record a page. Slithering, Storing and indexing of a website page happen through this Googlebot by gathering points of interest from that page.

What are Meta Tags?

There are a few Meta tags utilized within HTML however the main four tags that are utilized for SEO are Meta Title, Meta Portrayal, Meta Essential words and Robot tags.

What is Meta Title?

Title is the most significant components for a great SEO of a page. These tags ought to be found inside head area. These tags ought to enlighten some handy data regarding that page. A great title tag ought to hold 60 characters. These titles might show up on the SERP for your site alongside the Meta depiction of that page. Google won't punish your page in the event that it holds title with more than 60 characters and it skips the remaining characters. In the event that a site page doesn't hold title tag methods Google might select the H1 tag as title or it will give the title by its own. Continuously compose title tag for the page and not for SEO, assuming that you stuff watchwords in you title then Google won't rank your page.

What is Meta Description?

A Meta Description tag ought to portray a page and it ought to hold catchphrases however don't stuff all the decisive words. Aimless portrayal might influence your
site page. A depiction tag ought to hold 150 – 160 characters. Assuming that you give negligible or void portrayal, Google might take the depiction from the
substance accessible in that page.

What are Meta Keywords?

In right on time days Meta watchwords are the slightest significant tag for Internet searcher like Google. Yet it is a simple approach to advise our
essential catchphrases to web search tool. Meta decisive words ought to hold under 250 characters. Right away Google won't consider Meta watchwords as one of the positioning variable.

What is White Hat Seo?

White Hat Seo is one of the SEO strategies that a Web index dependably loves. Use of SEO systems, traps and strategies by emulating web search tool standards
and regulations, calculation and arrangements are known as White Hat Seo.

What is Black Hat Seo?

What is Black Hat Seo or Negative SEO is a basic term for doing SEO Spamming Systems. Use of SEO by not taking after approaches and regulations of web crawler is called as dark cap seo. A percentage of the dark cap seo methods are

Giving Low Quality substance or copy content on the page

• Getting backlinks from spammed or grown-up destinations.
• Giving essential word stuffed substance on the page with foundation shade
• Getting an excess of backlinks from a solitary page with distinctive stay message that focuses on a solitary page of your site.
• Cloaking
• Google Knocking down some pins and so.

EQ Works provides best SEO Services for their clients to achieve top ranking in search engines.

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